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HomeMy WebLinkAboutCRA-R-17-0026 Backup-SUBTHIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Project Location Lil Green House 1300 NW 3'd Ave rl-lz 2351 Bacb � -Sue) THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Lit GreenHotise Grill L*11 GreenHouse Grill Trendy Food Serve With Love. Executive Summary THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL, BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Lil GreenHouse Grill started out as a family owned and operated mobile food cafe with intrinsic plans to grow into a moderately sized eatery planted in the heart of ,Viami's Overtown. For the past S months, Ld GreenHouse Grill has had the great fortune of doing fantastic business on the campus of Gibson Park as the operators of the Overtown Optimist Concession Grill. Chef Karim Bryant has utilized over 20 years' worth of experience to create a menu and theme that contributes to the positive growth of his childhood home. As a current resident and homeowner he has clear and present goals to grow I,il GreenHouse Grill into a permanent space that utilizes all this burgeoning area has to offer. The culture, the rhythm and the vibe of a unified community has been overshadowed by crime, poverty and selfishness. The area's landscape has changed and evolved into a community of art and culture. Lil GreenHouse Grill plans to also offer a hip and savory place to mix, mingle and dine. This plan also includes consistent job creation and skill enhancement, community contributions and healthy eating initiatives. Serving trendy food with love is not just a motto, it's our purpose. Highlights Since its' inception, U GreenHouse Grill has continued to gain popularity because of the consistent flavor, freshness and portion size of each menu item. Each item is presented in an attractive, clean and bright manner. As a certified butcher Chef Bryant takes great pride in presenting his smoked and grill meats in a pleasing manner. Meals are well balanced and healthy, always serving up fresh vegetables and fruit options. Hearrv, savory sides have become customer favorites and are prepared fresh daily from hand-crafted, taste tested recipes. The theme suggests fresh, flavorful, earthy and conscious food choices. The venue itself, a conversation piece. The design will be affordable reusing unique consignment pieces to create a light, open and airy feel. There will be seating for 20-30 on the inside, 2 sidewalk tables and patio seating for another 10-15 people. The patio will be L•xndscaped with live fresh planets, garden items and trees. `Trendy food served with love.' Not only does the motto refer to the food, but also the people who cook and serve it. Family owned and operated, each diner is appreciated and invited to be a part of our `Lil Green[ Iouse.' Objectives Since its creation, Lil GreenHouse Grill has had a clear cut plan in growing a permanent eclectic and modern space that creatively utilizes space that is comfortable, entertaining and whether dining in or carrying out, provides the best soul fusion in South Florida serving 200-240 plates per day 7 days a week. Mission Statement Serving trendy food with love. I it � �•tr'Fti'J4-I�::?I.'.`J �' .I;'II ii. � .. Keys to Success THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. The elements that are contributing to LGHG's success are the same elements grounded in the mission statcinuit and foundation are the same elements that will grow and sustain the business in the future. Family. Food. Community. Description of Business Welcome to `Lil GreenHouse Grill' —Serving trendy food with love. From our family to yours, we delight in serving up bountiful, affordable and attractive food seasoned with warm smiles, and the ambient mix of music and laughter. Each bite `feels good' and tastes good, prepared and served by workers who take great pride in being able to work where they live. Where each family makes it a priority to patronize, relishing on being able to dine on vegetables from the community garden... may be their child planted the ripe red tomatoes that garnish their delicious steak wrap. Whether it's breakfast, lunch or dinner... feel at home, in our `House'. Company Ownership/Legal Entity Lil GreenHouse Grill is a Limited Liability Corporation owned by Executive Chef Karim Bryant Fully licensed by the Division of Restaurant and l iospitahty, Lil GreenHouse Grill is able to own and operate within an approved ;%Gami Dade County location. Lil GreenHouse Grill is also fully insured in compliance with the State of Florida's operating code. Location Currently, Lil GreenHouse Grill is managing the Overtown Optimist Club Grill located at Gibson Park. Mailing :address: 401 Nilk' 1211, Street, Miami FL 33136 Grill Interior / Exterior Chef Bryant and his marketing team has a clear cut vision on the interior of the restaurant. Here an idea: THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Hours of Operation L it GreenHouse Grill will be open for Breakfast,1.unrh and Dinner. :Monday -Saturday Barn to 10pm, and the bar open with bar bites available till ;Midnight. Lit GR'FE NHGUSI i k11'. JUY 2'11 GOOD FOOD & GOOD TIMES SINCE 2013 STARTERS GREENHOUSE SALAD Mixed greens, tomatoes. cheese, cucumbers, croutons BBQ SMOKED WINGS Marinated, grilled, smoked to perfection; celery SEAFOOD CAKES Handcrafted, made daily, seafood; house aoli DREAMFIRE SHRIMP Grilled or Fried, tossed In Chef's Sweet n Spicy Sauce BBQ RIB TIPS A family favorite; smoky, saucy and finger licking fun to share SANDWICHES BURGERS 7 ox Angus beef or ground turkey, freshly dressed BLACK BEAN BURGER Savory, topped with lettuce, tomato and house aoli GRILLED CHICKEN b ox breast marinated, grilled and freshly dressed Beverages 2,95 5/9 7 9 9 9 THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL, BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. 1.1.+ GREENHOUSE i:reil MAINS SMOKED BBQ RIBS Slow smoked with Chef's herbs and spices; SAUCY HALF BBQ CHICKEN Marinated, grilled and applewood smoked GRILLED CHICKEN Grilled chicken breast seared in it's own juices GRILLED SHRIMP skewered and, showered with lemon and butter SEAFOOD CAKE DINNER Handcrafted an with house aoli ' SIDES 9 BAKED MAC N C MASHED P'OTAT YELLOW I SRO" BAKED BEANS BLACK BEANS WHOLE KERNEL 8 GREEN BEANS SIDE SALAD 1300 NW 390 AV OVERTOWN 786.2 7 7.35 82 1 14 16 14 16 THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL,. BACKUP ORIGINAL. CAN BE SEEN AT THE END OF THIS DOCUMENT. THIS DOCUMENT IS A SUBSTITUTION TO ORIGINAL. BACKUP ORIGINAL CAN BE SEEN AT THE END OF THIS DOCUMENT. Suppliers LGHG utilizes local restaurant suppliers such as jetro Restaurant Distribution and GFS to purc:hatic staples and commissary items. Focal meat stores and butchers are used in securing fresh meat. Vegetables are purchased from grocers that secure items from Florida Fresh Farms. Service `Serving trendy food with lore' is not just a motto, but how we operate our business. :Staff members are carefully, selected based on criteria such as style, social literacy, and familiarity xith green living and healthy> eating, Lining `well' is important to our family, is incorporated into each dish and we want it to be the feeling each guest is greeted with and leaves with, promising a return... with friends. We understand the key to positive revenue growth in the restaurant industry is the number of people we can successfully serve in a day. Table turnover is very important and requires all participation starting with accurate order entry, moving to the kitchen where staff are trained and positioned to send the plate back out to the customer, exceeding their expectations, ending with an affordable payment for a wonderful meal and great service. Each employee will be required to have `hospitality training'with an experienced professional server. Management I.ilGreenHouseGrill is owned and operated by Chef Karim Bryant and Nicole Gates, President / CEO of Overtown Media, a boutique marketing firm specializing in integrated media marketing plans. Meet Executive Chef Karim Bryant 7 Chef Karim Bryant is one of Overtown's success stories. Finding direction in the kitchen, he unveiled a talent for creating delicious, hearty and vtisually appealing food while learning, working and cookazg alongside South Florida's most experienced executive chefs. As a cook and butcher, Chef Bryant has worked for some of Aiiami's most popular restaurants including Prime 112, The Capital Grill and Smith and Wollensky. Chef l3nant's journey from a teen growing up in the streets of Miami to one of the areas most respected industry professionals has inspired. many, In continued service to the community he graciously accepted an invitation to share his story in Washington DC on Capitol Hill as a representative of the `I lealthy lien Healing Overtown' Forum. His education in kitchen management enhanced as he grew from Sous Chef to Executive Chef at Wynwood's trendy `The Butcher Shop' and discovered he was ready for ownership after a brief but influential stint at Trump Doral's BLT Prime'. Today, Chef Bryant is the owner, operator and Executive Chef of `The U GreenHouse Grill', a mobile caf6 `Serving Trendy Food With Love.' "Phis popular concept has already established a loyal following due to consistent marketing efforts including a growing Facebook and Instagram following. The website w ww.LilGreenl lipuseGrill com provides the patron with a detailed menu, contact information and the opportunity to provide fecdback. ll� C�F.'f I f'.I�i r As a proud homeowner in Overtown, Chef Bryant dreams of creating not only jobs, but teaching opportunities O coLW while inspiring entrepreneurship by his own example. J Q �} O Meet Marketing Executive Nicole Gates 7 Nicole has earned industry respect as an ethical, hardworking and effective broadcast media specialist, with the unique ability to successfully market to the masses. With over 20 years Ln tr � in broadcast media marketing, the industryhas seen Nicole grow from an overnight board operator in her hometown Q a Q of Columbus, Georgia, to an influential woman marking great strides in creating award winning events and concepts that generate revenue for advertisers. < W = m Q w Her southern charm and enticing voice earned her on -air shifts from ;Mornings in Columbus, GA., to News and ©z � Public Affairs Director in Charlotte, NC. and :4iiddays in Tampa and Jacksonville before finding her passion for V) F W consumer marketing, crafting her creative and organizational skills as the Promotions and Marketing Director for O LU multiple radio formats including Rhythmic, Urban AC, and adult Contemporary, in which she served South Florida For six years as Promotions Director of Miami powerhouse 101.5 LI I'E FNI. Nicole received her education at Columbus State University, majoring in Communications with an emphasis in Marketing. Nicole achieved success as the Director of Business Development with trend -setting Circle of One IIfarketing before launching Overtown Nfedia, a boutique agency specializing in integrated marketing plans. Nicole's trend setting thought process, extensive management experience and and undeniable passion and track record for generating revenue also finds her as the South Florida Branch lfanager for critically acclaimed global wine retailer, PRP Wine International / WIN' Distribution. Nicole is affiliated with The National :association of Black Female ;Music Executives, a founding member of the lfiami-Dade Chamber of Commerce Young Professionals Network, and a volunteer with F-WOW (bids And The Power Of Work) Organization. Ms. Gates was nominated as a 2010 Outstanding Volunteer for Miami -Dade County Public Schools and in 2011 selected as one of Legacy Magazine's Top 40 Under 40 South Florida Leaders of Today and Tomorrow. Financial Management Proven revenue growth is important to the LGHG Team. (, =ently, Operations Manager Nicole Gates manages the bookkeeping and accounting. One set of books are kept that document weekly profit and loss. LGHG utilizes Chase Business Banking and take advantage of a wonderful relationship with our Chase Banking Money Manager, Gus, who keeps us advised of new and efficient ways of saving and managing our accounts. When our net profits grow in excess of $5000 per week or $20,000 per month we plan to secure a 2 year contract with TrilleWc Consulting Group. Owner Geri Laza.rre is a highly respected ;'accountant and has played a ke}, role in advising LGHG on proper licensing and business set up. Tti,Merge is known for managing the books of some of South IOorida's most successful small to medium owned businesses. Forecast and Projection: 111 r1k,I ! rII,i;;1C i ,, .i,uI ,n In an established location, LGHG will thrive due to consistent, delicious and fast menu items, transparent and comfortable service and competitive pricing. Based on current business and demographic research of the potential and desired space, the following monthly estimate of projection has been crafted lay the management team: z ca W 2 Y Mim 102 tickets ,per day sold at a minimum of $10.00 per ticket = $1020 , d a ➢ $1020.00 per day made operating 7 days per week = 7140.00 N Z O D Operating 4 weeks per month at $ per week = $28,560 per month a FD FC LA = $28,560 x 12 (months) = $342,720 gross revenue for the first year d a v This projection is based on counter, take -nut and dine in service alone. Operating plans include private catering for z Q tZ++ parties, meetings, banquets and events as booked by the venue. © d Z k' a The desired location will be seen as a partner in the business, providing attractive indoor outdoor space, power, water, I z gas, and use of industrial kitchen equipment such as stoves, ovens, fnr'ers, prepping stations, wash stations, and W in refrigeration. In exchange, LGHG will pay the Landlord $2000 per month and 20% past the break even point of gross monthly revenue made. Landlord has provided 4 months free rent. Start-Up/Acquisition Summary IAGreenHouseGrill launched June 2015, purchasing a concession trailer from a local vendor. Chef Bryant saw the potential and brought the vision to life designing, building and making sure his new `kitchen' was in compliance with the state's requirements. Passing all inspections with flying colors, LGHG was ready to launch. Experience had prepared the team well and many months of Thoughtful consideration of a delicious and attractive menu, gave life to a start up inventory list. It is our hope to secure an Overtown multi -use location with indoor/outdoor conversion dining, 30 person dine in capacity, and a kitchen handcrafted and designed by Chef Karim Bryant. LGHG would use this opportunity to engage the talents and resources of the Overtown Community. LGHG; is committed to supplying all food and paper product, cooking and prepping utensils and cookware, serving dishes and take out products. LGHG HG will provide the POS systems, seating, tables, decor and signage. Marketing Lil Greenl-iouse Grill is fortunate to have a Marketing Fxecutive as the Operations Manager. Normally a $1200/month line item, this is a cost that will be saved, giving the bottom line an outstanding chance of staying in the black. An integrated media marketing plan will be created incorporating television, radio, internet, social media, and grassroots, commwmity geared efforts. Market Analysis Currently there are five (5) sit down dine in restaurants in Overtown. None of them, stay open past Gpm, nor offer any luxury for the diner. This grab-n-go lunch counter concept is the total opposite of LGHG's mission statement. As the IJIC-k:fi.•..I-_'I,.i _=III I,II,...:,;, landscape of (3vertown changes at a very rapid rate, it's important to keep and bring back those dollars that have found it's way into neighboring Midtown and %Vvnwood. People who choose to move into Overtown, do so because of the rich soulful heritage and have not been blinded by the negative images that so freely permeate our media. Studies show that there are more and more people moving into the downtown corridor while prices are reasonable. Proof lies in the constantly emerging skyscrapers that will eventually become luxury high rise condos ... homes to very hungry people, looking for a flavorful, affordable, yet `trendy' meal. By also offering entertainment such as spoken word and poetry open mics, acoustic `new artist' performances, and after - hour 'chef battles', LGHG is poised to become an easy and obtainable way to be `seen' without being pretentious. Overtown is securely nestled between 3 train stations, ample bus stops and walking distance from downtown government and business offices...fillcd with people looking for a good meal and a trendy way to unuPind during their journey. Local Market Growth a R tomers New Customers Potential Customers 2015 2016 2017 Marketing Plan It is with great honor, energy- and anticipation that the team at Overtown Xledia present this proposal in hopes that the company's intrinsic value is seen not only as a `good idea' but a necessary device, pivotal in the success Lil Greenl louse Grill will achieve. Overtown Media, led by Nicole Gates brings to the table over 20 years of broadcast media marketing experience. We plan to use an integrated mix of traditional, non-traditional and grassroots marketing methods to grow U GreenHouse Grill: 1) Expanding its brand 2) .Activating ideas and concepts 3) Achieving local and national recognition THIS DOCUMENT IS A SUBSTITUTION TO i RI F r:! 1; 1 1 1! ORIGINAL. BACKUP ORIGINAL CAN BE SEEN ATTHE END OF THIS DOCUMENT. 4) _Assisting Lil GreenHouse Grill with implementing grassroors and community initiatives ABOUT OVEXI'M X \IIL1)1,A: President f CEO: Nicole Gates Address: 1980 NW 3rd Ave, Mianv FL 33136 Phone: (786) 506-5796 Website: www.QvertownMedia.com Years in Business: 2 years NL:ARKETING: can be confusing, costly and more often than not, boring. We're an iDEA company. We specialize in designing creative, integrated plans, purposed to expose your product to the demographic that will render results. This will always require the use of multiple mediums, business to business and business to consumer communication and possibly cross -messaging. 20 years of media marketing experience makes us qualified to tap into any demographic with messaging they can understand... and trust. PROMOTIONS AND PUBLIC RELATIONS: used to be about who and what you knew. Today, it's more about what you can do with who and what you know. .Again_ for the client and for our agencv, it's about results. That is how we measure success. We are proud to boast an excellent community and corporate reputation allowing us to take advantage of effective relationships. Experience, creativity and a grounded sense of appropriateness allows our team to make good decisions when promoting or making introductions. DESIGN: we are not art snobs ... but our designers are. :And they are proud of it. We work with an directors, design firms, independent contractors and up and coming artists with fresh ideas and virgin eyes. We have designers located in London, Kingston, Atlanta, Detroit, New Orleans, Baltimore and Miami. %Vhy so many designers? To keep your concepts fresh, forward, and most importantly on -time. MEDL,1 BUYING. is ariother task that can be confusing. A lot of talk about grp's, frequency, rank, and reach can cause even the mildest migraine. As media marketers, we were trained to get more monev and provide the least amount of inventory possible. It's the nature of the beast. Nothing personal. With that understanding, we've decided to use our powers for goad and unleash our media buyers to get you the best offerings at the market's most competitive prices. We consider the media our partners it exposure and relish the opportunity to present ways our media partners can tie into clients. SCOPE OF WORK DESIGNED FOR LIL GREENHOUSE GRILL: Public Relations: With over 20 years of experience, we've learned that success in PR means tapping; into the emotions of the target audience. Through the combined use of relationships with media partners in TV, Cable, Print, Radio and Internet, we can uniquely integrate our PR initiatives with marketing initiatives. Some of the examples include: LLI Z ccw O z � D U tz 4 H 2 0 m urn 6 H d LL. a o � Y � WW C CO W Lam.: Q 1^ 0 2 < 00 R LAJ Fo(A it .'•h'L FNIt�.�U .d l i, `�' 'i.� I • Creating and distributing media kits, press releases, media advisories and calendar listings to targeted media outlets • Securing features and/or mentions in a variety of media outlets • Facilitation of artist and spokesperson interviews • Media and Press Pitching • Media Management Individually crafted media and marketing contact list Securing personal appearance opportunities for Chef Karim Bryant Create and maintaining associations with key community, non-profit, and youth organizations -Marketing Consultation: Overtown Media aims to become the `Community's .Marketing Consultant'. We will work closely with U1 GreenHouse Grill and partners to educate and assist in crafting and implementing integrated marketing plans that place the brand in a position to compete in the marketplace and drive traffic utter the restaurant attd community with traditional and non- traditionally based advertising initiatives. This work also includes, but is not limited to: • :Media consultation for all TV, press and radio exposure. • Media training will also take place prior to interviews and appearances and as necessary for development • Graphic and art design consultation • Media buying and rate negotiation Event Management: We take great pride in our ability- to design, brand and craft events. \s'hether it's a grand opening, corporate dinner, or community action meeting, our team has vast experience in creating event timelines and deliverables. In addition, our team is prepared to assist in: • I?vent creation and implementation — here is where we work with brands to strengthen a concept and purpose. • As necessary we will assist in securing media coverage for events • Interior and Exterior Design • Logistics Z m w Q rJ � J � st 0 Z d CMG Ln Q 'k � = D w w D Z a 2 Z en tX w = O L Entertainment Z O COW H Q V � H � V Itinerary and RStT's z 0 m70Ln Lil GreenHouse Grill's current marketing efforts include: Q Ln LA- a 0 Printed flyers/menus (1000) z < w A Faccbook.com/lilgseenhouscgrill j m iG Q)LdGreenHouseGriil 0 Z Q ww-w.LilGreenHouseGriH.com N w w N Thank you for sharing in our vision. Welcome to Overtow^n. Welcome to our `House." LIL GREENHOUSE GRU lUl Y ?O1 `. 4/512017 Detail by Entity Name �f�it�,lrPoo,jp 1 � we DeoarimeN of State / DiyisiQrLof C4rio--ions 1 Search Records / Detail By Ducument Number / Detail by Entity Name Florida Limited Liability Company LIL GREENHOUSE GRILL, LLC Filina Information Document Number L14000188424 FEVEIN Number 47-2411698 Date Filed 12j02j2014 Effective Date 12j01 /2014 State FL Status ACTIVE Last Event REINSTATEMENT Event Date Filed 11 /01 /2015 Principa.1 Address Gibson Park 401 NW 12th st MIAMI, FL 33136 Changed: 04130/2016 Mailing Address 1980 NW 3RD AVE MIAMI, FL 33136 BRYANT, KARIM 1980 NW 3RD AVE MIAMI, FL 33136 Name Changed: 11 /01 j2015 Authorized Person(s) Detail Name & Address Title MGR BRYANT, KARIM, SR 1980 NW 3RD AVE MIAMI, FL 33136 UJ z C° W J z o to 0 H < LL a 0 a w C CO W � Q � U Z z rY w Ln Title MGR http:!/search,sur.Uz.prgllnquirylCorporationSearctVSearchResuitDetait7i nqui"pe-Er"Narn e&di recbonType= Inibal&searchN ame()rder= LILGR FEN HOtJ SE .. 112 Detail by Entity Name GATES, Nakeeta 1980 NW 3RD AVE MIAMI, FL 33136 Annual Reports Report Year Filed Date 2015 11 /01 /2 015 2016 04/30/2016 View image in PDF format View image in PDF format View image in PDF format 0 W H z LW o a rra� J Cl a o l— 2 Q rn O F Q a L.L. ❑ 2 ¢ 2 w w s m W < F 0 Z Q O 3 Z VM1 W W F N7 http.11search.sunbiz.orglInquirylGorporation5earchlSearchResultDetaiMnquirytype= EntityN ame&directionType= Initial&searchNameOrder-tILGREEN HOU SE... 2J2 5:01 PM 04107117 AB,f Opportunities, Inc. Total A6J Opportunities, Inc. FaatSlpna Total Fast&gns Miami Restaurant Repair Inc.. 1117 NW 3rd Avenue, LLC Vendor Balance Detail-1300 Renovation Vendors All Transactions Type Date Num Memo Account 51115 Payments Balance Bill 05117/2016 0209 Restaurant Renovation 20000 Accounts Payable 88,653.08 68,853.08 Big Pm! -Check 05/17/2016 PAID 20OW • Accounts Payable 68,853.08 0.00 68,853.08 ti8,B53A8 0.00 Ball 03106l2017 EST-1450 Bill Pmt -Check 03M&2017 1035 all 1112912016 Proposal 53204 . Bill Pent -Check 11,292016 1023 Ball Pmt -Check 12/19/2016 1024 901 0=712017 525680 Big 0210712017 534040 SIOPmt -Check 02107y2017 1033 Total Miami Restaurant Repair Inc. Sea Coast Fire Inc,. Big 0111212017 BD-2734 BIN Pml -Check 01112/2017 1020 Big Pmt-Check 0111212017 1031 Tatal Sea Coast Fire Inc - TOTAL 1300 NW 3rd Signape-Ltl Green House Grit Dimensional Sign 20000 - Accounts Payable 1.890.52 1.690.52 1300 NW 3rd Signape 200M - Accounts Payable 1,690,52 0.00 1.6W.52 1,090.52 0.00 Equipment for Kitchen -Bistro 20WO - Accounts Payable 25,680.00 25.680.00 50% deposit 20000 • Accounts Payable 12.840.00 12.840.00 2nd Payment of Proposal 53284 20000 - Accounts Payable 10.272.00 2,566.DO Inv 52580 20000 • Accounts Payable 185.00 2,753.00 Inv 534040 20DOO • Accounts Payable 3.511.25 6,364.25 Balance owed - Final Payment 20DOO - Accounts Payable 6.364,25 0,00 29,476.25 29.470.25 0.00 Updating Fire Systems 20000 • Accounts Payable 1.345.33 1.348.33 VOID: PRINTED INCORRECTLY 20000 • Accounts Payable 0.00 1,346.33 BD-2734 2MOO Accounts Payable 1,346.33 0.DO 1,346.33 1,346.33 0.00 0�1,3 6.1® 161.3 66.18 0.00 TOTAL PAYMENTS FOR PROJECT $101,366.19 Uj Z LU UI 3 D _j U H Q O F- z 0 l'I1 LA d H Q a DL!] W < W LU CO w � Q F— oza Q' LU a LU lU Pape 1 of 1 a of 1.r..�SL __• - �. _ - W" i SUBSTITUTED CCU I,Il GreenHouse Grill L*11 GreenH Grill Trendy Food Serve Love. Executive Summary SUBSTITUTED U GreenHouse Grill started out as a family owned and operated mobile food cafe with intrinsic plans to grow into a moderately sized eatery planted in the heart of Miami's Clvertown. For the past 8 months, Lit GreenHouse Grill has had the great fortune of doing fantastic business on the campus of Gibson Park as the operators of the Overtown Optimist Concession Grill. 14 Chef itiarinx Bn'ant has utilized over 20 years' worth of experience to create a menu and theme that cZgoalgrow is positive growth of his childhood home. As a current resident and homeowner he has clear and presI.il GreenHouse Grill into a permanent space that utilizes all this burgeoning area has to offer. The cultand the vibe of a unified community has been overshadowed by crime, poverty and selfishness. Tlie area's landscape has changed and evolved into a community of art and culture. I.il Gree Ouse Grill plans to also offer a hip and savory place to mix, mingle and dine. This plan also includes consistent jo ation and skill enhancement, community contributions and healthy eating initiatives. Serving trendy d with love is not just a motto, it's our purpose. ffigh-lights Since its' inception, Lil GreenHouse Grill has continued to gain pop ty because of the consistent flavor, freshness and portion size of each menu item. Each item is presented in an attractive, clean and bright er. As a certified butcher Chef Bntant takes great pride in presenting his smoked and grill meats in a pleasing , er. Meals are well balanced and healthy, always se g up fresh vegetables and fruit options. Hearty, savory sides have become customer favorites and are prepar resh daily- from hand-crafted, taste tested recipes. The theme suggests fresh, flavorfu]Arthy and conscious food choices. The venue itself, a convereb n piece. The design will be affordable reusing unique consignment pieces to create a light, open and airy feel. The seating for 20-30 on the inside, 2 sidewalk tables and patio seating for another 10-15 people. The patio �e landscaped with live fresh plants, garden items and trees. 'Trendy foo rued with love.' Not only does the motto refer to the food, but also the people who cook and serve it. Family ed and operated, each dieter is appreciated and invited to be a part of our `Lil GreenHouse.' ves Since its creation, Lil Greenl Iouse Grill has had a clear cut plan in growing a permanent eclectic and modern space that creatively utilizes space that is comfortable, entertaining and whether dining in or earning out, provides the best soul fusion in South Florida serving 200-240 plates per day 7 days a week. N ission Statement Serving trend} food with love. Keys to Success The elements that are contributing to LGHG's success are the same elements grounded in the mission statement and foundation are the same elements that will grows and sustain the business in the future. Family. Food. Community. Description of Business Welcome to `l.il GreenHouse Grill' —Serving trendy food with love. From our family to yours, we delight in ser-. p bountiful, affordable and attractive food seasoned with warn smiles, and the ambient mix of music and laugh Each bite `feels good' and tastes good, prepared and served by workers who take great pride in being able to wo here they live. Where each family makes it a priority to patronize, relishing on being able to dine on vegetables f the community garden... maybe their child planted the ripe red tomatoes that garnish their delicious ste rap. Whether it's breakfast, lunch or dinner... feel at home, in our `House'. Company Ownership/Legal Entity Lil GreenHouse Grill is a Limited Liability Corporation owned by Executive ChefZimryant Fully licensed by the Division of Restaurant and Hospitality, Lil Greenlio rill is able to own and operate within an approved Miami Dade County location. Lii GreenHouse Grill is also fully insured in compliance with tF�tate of Florida's operating code. Location Currently, Lil GreenHouse Grill is managing the Mailing Address. 401 NW 1211, Street Grill Interior / Exterior 3;3136 Optimist Club Grill located at Gibson Park. Chef Bnrant and his markednjoKam has a Blear cut vision on the interior of the restaurant. Here an idea: SUBSTITUTED Hours of Operation Lil GreenHouse Grill will be open for Breakfast, Lunch and Dinner. \fonday-Saturday Barn to 10pm, and the bar ovith bar bites available till N idnight. LPI t;K'LLNI-I( )[j')L ''7kII . JUI `. :)iY' S GOOD FOOD & GOOD TIMES SINCE 2013 STARTERS GREENHOUSE SALAD Mixed greens, tomatoes, cheese, cucumbers, croutons BBQ SMOKED WINGS Marinated, grilled, smoked to perfection, celery SEAFOOD CAKES Handcrafted, made daily, seafood; house soli DREAMFIRE SHRIMP Grilled or Fried, tossed in Chefs Sweet n Spicy Sauce BBQ RIB TIPS A family favorite; smoky, saucy and finger -licking fun to share SANDWICH BURGERS 7 oz Angus bee ground turkey .fresh ressed BLACK AI BURGER Savor opped with lettuce, to o and house aoii ILLED CHICKEN 6 oz breast marinated, grilled and freshly dressed Beverages 2.95 SUBSTITUTED IT! GREENHOUSE s.T rr 400 519 SMOKED B9Q RIBS Slew smoked with Chefs herbs .and sppces� SAID 7 HALF BBQ CH KEN MardnFite[1, grill and �plewood s ked 9 I.Lf CHICKEN rcken breast served f. W01 julcq-? 9 ILLED SHRIMP skewered and shower ea with lernon and butter 9 SEAFCICID CAKE DINNER Handcrafted and made da0v with house anti SIDES 9 BAKED MAC N CHEESE MASHED POTAtOES YELLOW / BROWN RICE 10 BAKED BEANS BLACK BEANS W"OLE KERNEL CORN 8 GREEN BEANS SIDE SALAD 1300 NW 3+RD AVE OVERTOWN 786.277.3582 SUBSTITUTED SUBSTITUTED Suppliers LGHG uti&.es local restaurant suppliers such as Jetro Restaurant Distribution and GFS to purchase staples and commissar}, items. Local meat stores and butchers are used in securing fresh meat. N'cgetables are purchased from grocers that secure items from Horida Fresh ,Farms. Service 'Serving trendy food u7th love' is not just a motto, but how w,e operate our business. Staff memX�arely selected based on criteria such as style, social literacy, and familiarity with green living and healtg `well' is important to our family, is incorporated into each dish and we want it to be the feeling each gueh and leaves with, promising a return. ..with friends. We understand the key to positive revenue growth in the restaurant industry i/num f people we can successfully serve in a day. Table turnover is very important and requires all participation curate order cnW, moping to the kitchen where staff are trained and positioned to send the plate back ouer, exceeding their expectations„ ending with ash affordable payment for a wonderful meal and Each employee will be required to have `]hospitality training' x6th an elFrienced professional server. Management I, ilGreenflouseGrill is owned and operated by Chef Ka ryant and Nicole Gates, President j CEO of Qvertown Media, a boutique marketing firm specializing in cite -red media marketing plans. Meet Executive Chef Karim BryanX(Chrim rvant is one of Clvertown's success stories. Finding direction in the kitchen, he unveiled a talent fos, hearty and visually appealing food while learning, working and cooking alongside South fZorida'd executive chefs. 3s a cook and butcher, Chef nt has worked for some of Nliami's most popular restaurants including Prime 112, The Capital Gzg0verptown'Forum. d Wollensky. Chef Bryant's journey from a teen growing up in the streets of Miami to one of the acted industry professionals has inspired many. In continued service to the community he graciously aation to share his story in Washington DC on Capitol Flill as a representative of the `Flealthy mien His a Lion in kitchen management enhanced as he grew from Sous Chef to Executive Chef at W`•nwood's trendy etcher Shop' and discovered he was ready for ownership after a brief but influential stint at Trump Doral's T Prime'. Today, Chef Bryant is the owner, operator and Executive Chef of 'The Lil GreenHousc Grill', a mobile cafe `Serving Trendy Food With Love.' This popular concept has already established a loyal following due to consistent marketing efforts including a growing Faccbook and Instagram following. The website .I nH u i 1. m provides the patron with a detailed menu, contact information and the opportunity- to provide feedback. As a proud homeowner in Overtown, Chef Bryant dreams of creating not only jobs, but teaching opportunities while inspiring entrepreneurship by his own example. Meet Marketing Executive Nicole Gates > Nicole has earned industry respect as an ethical, hardworking and effective broadcast media specialist, with the unique ability to successfully market to the masses. With over 20 years in broadcast media marketing, the industry has seen Nicole grow from an overnight board operator in her hometown of Columbus, Georgia, to an influential woman making great strides in creating award winning events and concept that generate revenue for advertisers. Her southern charm and enticing voice earned her on -air shifts from Nfornings in Columbus, GA., to Ne and Public .'affairs Director in Charlotte, NC. and Middays in Tampa and jacksonv-dle before finding her ton for consumer marketing, crafting her creative and organizational skills as the Promotions and Marke irector for multiple radio formats including Rhythmic, Urban AC, and Adult Contemporary-, to which she -cd South Florida for six tears as Promotions Director of 1Nfiami powerhouse 101.5 LITE F,\L Nicole received her education at Columbus State University, majoring in Comm ons with an emphasis in Marketing. Nicole achieved success as the Director of Business Development trend -setting Circle of One Marketing before launching Overtown Medsa, a boutique agency specializin integrated marketing plans. Nicole's trend setting thought process, extensive management experience and andeniable passion and track record for generating revenue also finds her as the South Florida Branch Mart ar critically acclaimed global wine retailer, PRP Wine International / WIV Distribution. Nicole is affiliated with The National :Association of IBac emale Xlusic Executives, a founding member of the Miami -Dade Chamber of Commerce Young Professi s Network, and a volunteer with K APOW (Kids .Arid The Power Of Work Organization. NAs. Gates was no ated as a 2010 Outstanding Volunteer for liiatrii-Dade County Public Schools and in 2011 selected as one of acy NIagazirte's Top 40 Under 40 South Florida Leaders of Today- and Tomorrow. FinancXMaement Proven reis important to the LGHG Team. Currently, Operations Manager Nicole Gates manages the bookkeepnting. One set of books are kept that document weekly profit and loss. ZLG utilizes Chase Business Banking and take advantage of a wonderful relationship with our Chase Banking Nlone)- nager, Gus, who keeps us advised of new and efficient ways of saving and managing our accounts. When our net profits grow in excess of $5000 per week or $20,000 per month we plan to secure a 2 year contract with Tri114e= Consulting Gmun. Owner Geri Lazarte is a highly respected .Accountant and has played a key role in advising LGHG on proper licensing and business set up. TriMerge is known for managing the books of some of South Florida's most successful small to medium owned businesses. Forecast and Projection: a W H D ca D V) ou , I!, _J; , ..1 , 1 L. In an established location, LGHG will thrive due to consistent, delicious and fast menu items, transparent and comfortable service and competitive pricing. Based on current business and demographic research of the potential and desired space, the following monthly estimate of projection has been crafted by the management team: %fin. 102 tickets per day sold at a minimum of $10.00 per ticket = $1020 r $1020.00 per day made operating 7 days per week = 7140.00 Operating 4 weeks per month at $ per week = $28,560 per month r $28,560 x 12 (months) _ $342,720 gross revenue for the first year "Phis projection is based on counter, take-out and dine in sen-ice alone. Operating plans include private ca for parties, meetings, banquets and events as booked by the venue. ❑ W The desired location will be seen as a partner in the business, providing attractive indoor/autd space, power, water, gas, and use of industrial kitchen equipment such as stoves, ovens, fryers, prepping stations sh stations, and D refrigeration. In exchange, LGHG will pay the Landlord $2000 per month and 20% past the even point of gross monthly CD revenue made. Landlord has provided 4 months free rent. ❑ V) Start-Up/Acquiisition Summary LilGreenflouseGrili launched June 2015, purchasing a concess trailer from a local vendor. Chef Bryant saw the potential and brought the vision to life designing, building making sure his new 'kitchen' was in compliance with rite state's requirements. Massing all inspections with flying colors, LGH s ready to launch. Experience had prepared the team well and many months of thoughtful consideration of a de' . us and attractive menu, gave life to a startup in list. It is our hope to secure an Overto" ulti-use location with indoor/outdoor conversion dining, 30 person dine in capacity, and a kitchen handcraf and designed by Chef Karim Bryant. LGF•IG would use this opportunity- to engage the talents and resources of vertown Community. LGHG is committed uppliing all food and paper product, cooking and prepping utensils and cookware, serving dishes and take o roducts. LGHG will provide the POS systems, seating, tables, decor and signage. M CAA f l f 1 g reenHouse Grill is fortunate to have a Marketing Executive as the Operations Manager. Normally a $1200/month e item, this is a cost that will be saved, giving the bottom line an outstanding chance of staying in the black. An integrated media marketing plan will be created incorporating television, radio, internet, social media, and grassroots, communim geared efforts. Market Analysis Currently there are five (5) sit down dine in restaurants in Overtown. None of them stay open past Gpm, nor offer an}' luxury for the diner. This grab-n-go lunch counter concept is the total opposite of LGHG's mission statement. As the landscape of Overtown changes at a very rapid rate, it's important to keep and bring hack those dollars that have found it's way into neighboring :Midtown and Wynwood. People who choose to move into Overtown, do so because of the rich soulful heritage and have not been blinded by the negative images that so freely permeate our media. Studies show that there are more and more people moving into the downtown corridor while prices are reasonable. Proof lies in the constantly emerging skyscrapers that will eventually become luxury high rise condos.. -homes to very hung y people, looking for a flavorful, affordable, yet `trendy' meal. By also offering entertainment such as spoken word and poem open miss, acoustic `new artist' performances, �1ftcr liour `chef battles', LGHG is poised to become an easy and obtainable way to be `seen' without being prct 4011s. Overtown is securely nestled between 3 train stations, ample bus stops and walking distance from c ntown government and business offices... filled with people looking for a good meal and a trendy way ""nd during their journey. 2©15 Marketing Focal Market 15% 2016 R:!,-�tomers New Customers Poten6^8tomers 2017 It is with gr onor, energy and anticipation that the team at Overtown Media present this proposal in hopes that the comp intrinsic value is seen not only as a `good idea' but a necessary device, pivotal in the success Lil Greens louse G achieve. Overtown Media, led by Nicole Gates brings to the table over 20 years of broadcast media marketing erience. We plan to use an integrated mix of traditional, non-traditional and grassroots marketing methods to grow GreenHouse Grill: 1) Expanding its brand 2) Activating ideas and concepts 3) Achieving local and national recognition Uj V'f L I L GFEFIII I(_i1rSL i;F;11 I I j I r 2015 4) .Assisting Lil Greenl-louse Grill with implementing grassroots and community initiatives _ABOUT OVERI`OWN MEDLA: President / CEO: Nicole Gates Address: 1980 NAB' 3rd Ave. ,NCiarni FIr 33136 Phone: (786) 506-5796 Website: www.Overto,,vnMedia.com Years in Business: 2 years Ai.ARILETING: can be confusing, costly and more often than not, boring. designing creative, integrated plans, purposed to expose your product to the will always require the use of multiple mediums, business to business and bt \Ve're an jW, A company. We specialize in demo hic that will render results. This sit to consumer commurtication and possibly cross -messaging. 20 years of media marketing experience snakes u alified to tap into any demographic with messaging they can understand. ..and trust. PROMOTIONS AND PUBLIC RF.LMONS: used to be abo vho and what you know. Today, it's more about what you can do with who and what you know.:Again...for client and for our agency, it's about results. That is how we measure success. We are proud to boast an excellent mmunity and corporate reputation allowing us to take advantage of effective relationships. Experience, cr rity and a grounded sense of appropriateness allows our team to snake good decisions when promoting or makin ' roductions. DESIGN: we are not art snobs... but o esigners are. .And they are proud of it. We work with art directors, design firms, independent contractors and u d coming artists with fresh ideas and virgin eyes. We have designers located in London, Kingston, .Atlanta, Detm' ew Orleans, Baltimore and Mianv. Why so many designers? To keep your concepts fresh, forward, and t importantly on -time. AILDIA BUYING: is ther task that can be confusing. A lot of talk about grp's, frequency, rank, and reach can cause even the mildest n ' e. As media marketers, we were trained to get more money and provide the least amount of inventorZiord ossi It's the nature of the beast. Nothing personal. With that understanding, we've decided to use our powersnd uriicash our media buyers to get you the best offerings at the market's most competitive prices. We a our partners in exposure and relish the opportunity to present ways our media partners can tie into OF WORK DESIGNED FOR LIL GREENHOUSE GRILL: Public Relations: With over 20 years of experience, we've learned that success in PR means tapping into the emotions of the target audience. Through the combined use of relationships with media partners inn', Cable, Print, Radio and Internet, we can uniquely integrate our PR initiatives «,nth marketing initiatives. Some of the examples include:: a Uj i • Creating and distributing media kits, press releases, media advisories and calendar listings to targeted media outlets • Securing features and/or mentions in a variety of media outlets Facilitation of artist and spokesperson interviews • Media and Press Pitching • Media Management • Individuallv crafted media and marketing contact list Securing personal appearance opportunities for Chef Karim Bryant Create and maintaining associations with key community, non-profit, Marketing Consultation: organizations Overtown Media aims to become the `Community's arketing Co tant'. %We -Rill work closely with Lil GreenHouse Grill and partners to educate and assist in craftiizg and impleme g integrated marketing plans that place the brand in a position to compete in the marketplace and drive traffic int a restaurant and community with traditional and non- traditionally based advertising initiatives. This work also ' udes, but is not limited to: • 'Media consultation for all"TV, press a adio exposure. Media training will also take pl prior to interviews and appearances and as necessary for development Graphic and art design sultation Media buying a rate negotiation Event Managem We take t pride in our ability to design, brand and craft events. Whether it's a grand opening, corporate dinner, or com ity action meeting, our team has vast experience in creating event timelines and deliverables. In addition, our to is prepared to assist in: • Event creation and implementation — here is where we work with brands to strengthen a concept and purpose. • As necessary we will assist in securing media coverage for events • Interior and Exterior Design Logistics Entertainment Itinerary and RSNT's Lil Greenf-louse Grill's current marketing, efforts include: a W Ca L I L GRLENN(-)11: G ?I; I I.J: Y -()I 415=7 Detail by Entity Name V 4� r iUl '�ffiv luf .�Ifae eh'.±re DMWment of State I Division of Corpgrations I Search Reg�or_k 1 Detail By Document Nam Her I Detail by Entity Name Florida Limited Liability Company LIL GREENHOUSE GRILL, LLC Filina Information Document Number L14000188424 FEIIEIN Number 47-2411698 Date Filed 1210212014 Effective [late 12/01/2014 State FL Status ACTIVE Last Event REINSTATEMENT Event date Filed 11/01/2015 Principal Address Gibson Park 401 NW 12th st MIAMI, FL 33136 Changed: 04/30/2016 Mailing Address 1980 NW 3RD AVE MIAMI, FL 33136 BRYANT, KARIM 1980 NW 3Y36 MIAMI, FL ed-. 11/01/2015 & Address Title MGR BRYANT, KARIM, SR 1980 NW 3RD AVE MIAMI, FL 33136 Title MGR 0 Uj H htV:I/search.sunbiz.org/Inquiry/Corporation5earchlSearchResuitDetail' inquirytype= EntityN ame&di recti onType= lnitial&se-archN ameOrder=LILGR EEN HOU SE .. 1 /2 4/512017 Detail by Entity Name GATES, Nakeeta 1980 NW 3RD AVE MIAMI, FL 33136 0 W Annual Reports Report Year Filed Date 2015 11 /01 /2015 }' 2016 04/3012016 m' Document Images 04130120t6 — ANNUAL REPORT View image in PDF format 11/01120/5 — RQN� TS ATEMENT View image in POF format 1210212014 — Florida Limited Liability View image in PDF format l http:Ifsearch.sur b ZLorg/inq uirylCorporationSeareWSearchResultDetai I?i nqui rytype--ErdityNarne&di rmtioriType= Initial&searchNameOrder= ULGREENH OUSE.. 212 VO Prywg7f1 c7 1117 NW 3rd Avenue, LLC Vendor Balance Detail-1300 Renovation Vendors All Transacticrns Type data Num Memo ,Attu unt 81µa Paymenli fancy ABJ Opportunities, Inc. Ew 05+17R01e 0209 Restaurant Renovation 20000 Accounts Payable 68.85 68.053.06 Big Pmt-Check 0&17=16 PAID 20000 - Accounts Payable 88.053.06 0,00 70tai A6J Opporiunibei, Inc. 68,853.00 .a53.08 0.00 Faat$igns Bill 03l0612017 EST-1460 1300 NW 3rd Signage-LilGreanliouse Cyril Dimensional Sign 20000 Accounts Payable 1,890.52 1,090.52 BIl Prm -Check 03i08+2017 1036 1300 NW 3fd Signage 20000 • Accounts Payable 94.52 _ _ _ 0.00 'total FastSegris 1,890.52 1,890.52 0.00 Mtaml Restaurant Repair Inc. Hill 11.+29r2010 Proposal 53284 Egwpment for KAcher}Bistro 20000 - Accounts P la 25,880.00 25,980.00 Hill Prht -Check 11/29/2015 1023 50% dap"it 20000 • Aocou. ayaote 12,840.00 12,940.00 SIR Pml -Check 12ASno16 1024 2nd Payment of Proposal 53284 20000 • A Payable 10,272.00 2,588.00 Bit 02Po7l2017 525680 Inv 52580 20OW unts Payable 185.00 2.753.00 Bill 02/0712017 534040 Inv 634040 2 Accounts Payable 3,011.25 8,364.25 $III Pml -Check 02M7f2017 1033 Balance awed - Final Payment Accounts payable 8.384.25 0.00 TOW Miami Restaurant Repair Inc. 29,476,25 2$,47e.25 0.00 Sea Coast Fire Inc Bill 0111=017 BD4734 Updating Fk* Systems 200M • Accounts Payable 1,346.33 1,348.33 Bill Pmt -Check 0111=017 1026 VOID: PRINTED INCORRECTLY 20000 • Accounts Payable 0.00 1.346.33 Big Pmt -Check 01112R017 1031 BD-2734 20000 • Accounts Payable 1.346.33 0.00 Total Sea Coast Fire Inc. 1.34633 1 346.33 0.00 TOTAL, 10 101,3&8.18 0.00 TOTAL PAYMENTS PROJECT $101,366.18 a W Page 1 of 1