HomeMy WebLinkAboutCRA-R-17-0016 BackupHeadliner Market Group, Inc.
Clarence E. Woods, III, Executive Director
Southeast Overtown/Park West
Community Redevelopment Agency
819 NW 2nd Avenue, 3rd Floor
Miami, FL 33136
Dear Sirs:
Headliner Market Group Inc's overall mission is to promote and celebrate the rich
history and culture of the community, through the re-creation, planning, coordination
and presentation of the 2017 Overtown Music & Arts Festival. Since Headliner took on
the production of the festival in 2014, attendance numbers have steadily increased from
approximately 1,500 attendees (prior to 2014) to over 10,000 attendees last year (2016).
We are confident that 2017 will be no different. The T.E.E.S. Youth Zone was even
larger and included live performances with a second stage, and offered more resources
than ever before. We are requesting to move the location of the Festival to highlight the
former Entertainment District of Overtown (NW 2nd Avenue from NW 111h Terrace to
NW 81h Street).
We are also requesting an increase of funding from the CRA in the amount of Three
Hundred & Ten Thousand ($310,000.00) Dollars to support the Overtown Music & Arts
Festival which will take place on Saturday, July 15, 2017. The increase in budget is
necessary to ensure that we continue to expand and provide the best event possible.
We have attached a preliminary line item budget.
Every aspect of the Festival has been carefully thought out in an effort to celebrate
Overtown s rich history and culture. The goal for this years' Festival is:
• To shine a positive light upon the Overtown community;
• Promote and stimulate economic development;
• Showcase history, culture, music, and art; and
• Create excitement and motivation for the community
We are requesting that the CRA provide funding for this project because at the heart of
this Festival is a fervent desire to bring Overtown out from under a cloud of darkness
and into the light. Overtown has a rich cultural and music history that should be
celebrated and highlighted which is what this years' Festival will strive hard to achieve
with the support of the City of Miami and the CRA.
th
3440 NW 7 Avenue I Miami FL 33127
Phone: (786) 420-2380 1 Email HeadlinerWorldwide3Q5(?gmail com
Headliner Market Group, Inc.
ORGANIZATIONAL HISTORY
Headliner Market Group, Inc. (HMG) is a premier marketing and promotions company.
HMG was founded for the purpose of creating a resourceful and reliable company with
the knowledge and expertise of party planning and coordinating special events. The
company strives to provide creative, cutting edge events that establish HMG as a
dominant force in the nation. HMG designs and produces exciting high profile one -of -a
kind events through the combination of service, superstar celebrities, athletes,
trendsetters and taste makers. We create innovative events while providing quality
services to clients and consumers. Hard work and commitment has allowed HMG to
rise to elite status while creating the highest in attendance record, star studded urban
and/or crossover events in the nation.
Thank you in advance.
Regards,
Michael Gardner
President
th
3440 NW 7 Avenue I Miami FL 33127
Phone: (786) 420-2380 1 Email HeadlinerWorldwide3Q5(? ,mail com
2017 OMAF Prosposed Budget
City Services
$
25,000.00
Decor/Materials
$
20,000.00
Food & Beverage
$
8,00700
Insurance
$
3,000.00
Marketing/Promotion
$
70,000.00
Miscellaneous Expenses
$
7,200.00
Permits
$
1,500.00
Production Costs
$
75,000.00
Security (in addition to police)
$
5,000.00
Signage
$
4,300.00
Staffing
$
15,000.00
Talent & Talent Expenses
$
75,000.00
Volunteers/Festival Staff
$
1,000.00
310, 000.00