HomeMy WebLinkAboutCRA-R-19-0015 Signed Award Recommendation MemoqlaLl of ffliami
ANNIE PEREZ, CPPO
Director of Procurement
March 7, 2019
All Responding Proposers (see Distribution List)
EMILIO T. GONZALEZ, Ph.D.
City Manager
SUBJECT: RFP 830382, Mural Advertising, Miami Entertainment Complex, EUE Screen Gems
Studio
Dear Proposers:
Evaluation of proposals tendered in response to the above cited solicitation has been completed.
The Omni/Midtown Redevelopment District Community Redevelopment Agency ("CRA")
Executive Director has recommended award as shown in the attached document.
This notice is provided in accordance with Section 1.20 of the solicitation, and Sections 18-74 of
the City of Miami Code. Our provision of this notice also serves to confirm the lifting of the Cone
of Silence from this procurement action as dictated by Section 18-74 (d) (2) of the City of Miami
Code.
We appreciate the participation of all proposers which responded to the subject action. If you have
any questions, please contact me at (305) 416-1949 or pbethel(cDmiamigov.com.
Aal
ly
. et I
curement Contracting Manager
Distribution List: Becker Boards Miami, LLC
OUTFRONT Media Miami, LLC
Pearl Media of Miami, LLC
Enclosure: CRA Executive Director's Award Recommendation Memo
City Clerk
Rafael Suarez -Rivas, Chief Assistant City Attorney
Annie Perez, CPPO, Director, Procurement
I
F FI CYA
CITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
Jason Walker,
Executive Director, Omni/Midtown CRA
n
Annie Perez, CPPO, Director
Procurement
DATE : March 5, 2019 r---° F
SUBJECT: Mural Advertising Miami Entertainment
Complex, EUE Screen Gems Studio,
Recommendation of Award for Request
REFERENCES: for Proposal (RFP) 830382
ENCLOSURES:
Recommendation to Negotiate Memo,
.Score Sheets
Based on the findings below, the Department of Procurement ("Procurement") hereby recommends
approval for award of a contract for the provision of Mural Advertising Services, pursuant to RFP 830382
to Becker Boards Miami, LLC ("Becker'). The awarded vendor, contract terms, and revenues are shown
below.
RFP No./Title: RFP 830382, Mural Advertising Miami Entertainment Complex, EUE
Screen Gems Studio
Project Amount: $335,000 Minimum Annual Guarantee plus 21% Percentage of Total
Monthly Gross Receipts
Contract Terms: Five (5) years with an option to renew for one (1) additional five (5) year
period.
Recommended Vendor: Becker Boards Miami, LLC
Background:
On April 11, 2018, Procurement issued RFP 830382 under full and open competition, on behalf of the
Omni/Midtown Redevelopment District Community Redevelopment Agency ("CRA"), to obtain proposals
from experienced and qualified proposers to provide Mural Advertising Services. Proposers were required
to meet the minimum qualification requirements established in the RFP to be deemed qualified to provide
the services. Three (3) proposals were received in response to the RFP. All Proposers were deemed
responsive.
On May 31, 2018 the Evaluation Committee ("Committee") met to evaluate and score the proposals
submitted following the guidelines published in the solicitation. On June 6, 2018 a request to negotiate with
the highest ranked Proposer, Becker Boards Miami, LLC ("Becker") was submitted. On June 11, 2018 the
request to negotiate was approved. On August 8, 2018 negotiations were conducted with Becker, and after
successful negotiations, an award recommendation was issued and approved on October 2, 2018. On
October 8, 2018 the City received an intent to protest letter in response to the award recommendation to
Becker, by OUTFRONT Media Miami, LLC ("OUTFRONT") and on October 15, 2018 an official protest and
filing fee were submitted. OUTFRONT'S protest raised concerns regarding the evaluation of the price
proposals and pro forma discussions conducted by the Committee Members.
Procurement and the City Attorney's office subsequently reviewed the concerns and felt it in the best
interest of all involved to rescind the recommendation to award and reconvene the Committee to hold oral
presentations for further clarification. On November 13, 2018 the rescission of the October 2, 2018 award
recommendation was sent to all Proposers. On December 5, 2018, OUTFRONT withdrew its protest
without prejudice, and the filing fee was returned.
On January 14, 2019 an email was received from Pearl Media of Miami, LLC ("Pearl") to rescind its offer
and not participate in the RFP. The Committee met on January 15, 2019 to hold oral presentations, and
evaluate the proposals following the guidelines published in the solicitation. The Committee completed the
review and evaluation of the proposals and determined that Becker was the most qualified, responsive,
and responsible proposer.
Fiscal Impact:
Negotiations were conducted with Becker on February 7, 20% As a result of successful negotiations, the
City was able to increase the proposed Minimum Annual Guarantee ("MAG") of $324,999,96 to a MAG of
$335,000.00 which equates to an additional'$10,000.04 annually or a 3,077% increase, in addition to the
21% proposed for the percentage of monthly gross receipts. Furthermore, the MAG will be adjusted
upward at the end of each Agreement Year, at a rate consistent with the latest Consumer Price Index
(CPI), this CPI adjustment will be based on the CPI Index -All Urban Consumers, Miami -Fort Lauderdale,
FL, All items.
Due diligence was conducted by Procurement to determine responsibility, including verifying corporate
status. There were no performance or compliance issues, and no adverse findings related to Becker.
Becker has demonstrated that the firm has the necessary qualifications, relevant experience, and
demonstrated past performance, in providing the requested services.
Approval of this recommendation is requested. Your signature below will indicate approval of this
recommendation.
Approved: Date: 7 19
Jason WIkeiv, Executive Director
AP:pb
c: Sandra Bridgeman, CPA, Assistant City Manager, Chief Financial Officer
Rafael Suarez -Rivas, Chief Assistant City Attorney
Yadissa A. Calderon, CPPB, Assistant Director, Procurement
CITY OF MIAMI, FLORIDA
INTER -OFFICE MEMORANDUM
Jason Walker January 23, 2019
Executive Director, Omni/Midtown CRA DATE :
Report of Evaluation Committee for
SUBJECT RFP No. 830382, Mural Advertising,
Miami Entertainment Complex, EUE
Screen Gems Studio
Annie Perez, CPPO REFERENCES:
Director, Procurement ENCL0$u111 Evaluation Committee Score Sheets
Recommendation:
Based on the findings below, the Procurement Department ("Procurement") hereby request
approval to negotiate with the highest ranked responsive and responsible firm, Becker Boards
Miami, LLC ("Becker") pursuant to Request for Proposals ("RFP") No. 830382, Section 2.21,
Evaluation/Selection Process and Contract Award
Background:
On April 11, 2018, Procurement issued RFP830382 under full and open competition, on behalf of
the Omni/Midtown CRA ("CRA"), to obtain proposals from experienced and qualified proposers
for the purpose of providing Mural Advertising Services. Proposers were required to meet all of
the minimum qualification requirements established in the RFP in order to be deemed qualified to
provide said services. Three (3) proposals were received in response to the RFP. All Proposers
were deemed responsive.
Other information:
On May 31, 2018 the Evaluation Committee ("Committee") met to review and evaluate proposals
submitted following the guidelines published in the solicitation. On June 6, 2018 a request to
negotiate with the highest ranked Proposer, Becker Boards Miami, LLC ("Becker") was submitted.
On June 11, 2018 the request to negotiate was approved On August 8, 2018 negotiations were
conducted with Becker, and after successful negotiations, an award recommendation was issued
and approved on October 2, 2018. On October 8, 2018 the City received an intent to protest letter
in response to the award recommendation to Becker, by OUTFRONT Media Miami, LLC
("OUTFRONT") and on October 15, 2018 an official protest and filing fee were submitted.
OUTFRONTS protest raised concerns regarding the evaluation of the price proposals and pro
forma discussions conducted by the Committee Members.
Procurement and the City Attorney's office subsequently reviewed the concerns and felt it in the
best interest of all involved to rescind the recommendation to award and reconvene the
Committee to hold oral presentations for further clarification. On November 13, 2018 the
rescission of the October 2, 2018 award recommendation was sent to all Proposers. On
December 5, 2018, OUTFRONT withdrew its protest without prejudice, and the filing fee was
returned. On January 14, 2019 an email was received from Pearl Media of Miami, LLC ("Pearl")
to rescind its offer and not participate in the RFP. Below are the pre and post oral scores.
Memo to Jason Walker
Chairperson Report for RFP No,830382, Mural Advertising, Miami Entertainment Complex, RUE
Screen Gems Studio
Summary of Scores: Pre -Orals
Total
tiro osed Revenue
percentage
Combined
Proposer
Technical and
Minimum
of Total
Price Score
annual
Monthly
(max.600)
Guarantee
Gross
Recei is
1
Becker hoards Miami L LO
466
$324 990.96
21 %
2
OUTFRONT Media Miami LL C
_ _466
$360 000,00
20%
3
Pearl Media of Miami LL,C
384
$275 000,00
1 %
The Committee met on January 15, 2019 to hold oral presentations, and evaluate the proposals
following the guidelines published in the solicitation, The final post oral scores and proposed
revenues are as follows;
Summar of Scores: Post Orals
Total
Proposed revenue
Percentage
Combined
Proposer
Technical and
Minimum
of Total
Price Score
Annual
Monthly
(max600)
Guarantee
Gross
Receipts
1
Pecker Boards Miami LI_C
467
$324999.96
21 %
2
OUTFRONT Media Miami, I,L O
•462
$360 000.00
20%
3
Pearl Media of Miami LL.0
Rescinded
Proposal
Negotlations;
The Committee recommends that the City on behalf of the CRA enter into negotiations with
Becker, the highest ranked responsive and responsible proposer, Notwithstanding the foregoing,
the Committee further recommends and requests approval, that In the event the City and Becker
are unable to reach an agreement, negotiations with Booker will be terminated, and the City will
begin negotiations with the next highest ranked responsive and responsible proposer,
OUTFRONT. This negotiation process will continue until an agreement, acceptable to the CRA,
has been reached,
The following Individuals will participate In the negotiations,
Pearl P, Bethel, Sr, procurement Contracting Manager, Procurement Department
Islaa Jones, Chief i egai Officer, Omni/Midtown CRA
Anthony Balzebre, Assistant Director, Omni/Midtown CRA
Consensus Statement;
The Committee recommends Becker for the following primary reasons; 1) The firm provided a
proposal that was vary detailed and clear on how they would provide the services requested In
the RFP; 2) The firm has the relevant experience, capability, and excellent past performance in
providing the requested services; 3) The firm provided a pro -forma that was detailed and clear;
and 4) The firm has a good local presence,
Although Booker's proposed Minimum Annual Guarantee ("MAO") is lower than the second
ranked firm, the MAO and Percentage of Total Monthly Gross Receipts will be negotiated in the
best Interest of the CRA,
Page 2 of 3
Memo to Jasoh Walker
Chairperson Report for RFP No.830382, Mural Advertising, Miami Entertainment Complex, EUE
Screen Gems Studio
Copies of the score sheets are attached for each Committee member, as well as a composite
score sheet.
Approved: Jason Date.,
�(*—IEW-Cutive Director
AP: pb
cc: Joseph Napoli, Deputy City Manager
'Sandra BrIdgeman, CPA, Assistant City Manager/Chlef Financial Officer
Rafael Suarez -Rivas, Sr, Assistant City Attorney
Yadlesa A. Calderon, OPP13, Assistant Director, Procurement
Page 8 of 8
EVAL'-A€ ION" O= PROPOI&ALS
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PrQpose�s iirarsagemerrt approach and plan to �
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EVAUCIAMiGN OF PROPOSAL
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EVALUATION OF PROPOSAL
RFP No. 83082
MURAL € DVE—R SiNG. 14LAKIZENTF-RTAIMAENT COMPS _UE SC N GEMS STUM10
ROs:tf--- Count, W,, Capital hwmavenne P c . Anaw
PROPOSERS
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the UW
pY€3Yidii'ig C3i services E$escnl3ed Ln %¢iey�����
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Piopsec's management approach and plar.Nto�
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ice.. ��.,��,.�` ��,t, y �..(,.�;�
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Morin Gross eP �s.mg-
� s
TOTAL POWTS
_
COMPOSIFTESSCORES
Mulml wp ex� EUE Same Gems Studio
EV4LUA110N OF PROPOSALS
EVAUUAT- 'ION OF PROPOSAL
RF.P No. 830382-ORALS
MUFLAL AW E M'SING, MIPM E K TERTAINMENT COMP LE LIE SCREEN GEMS STLI D10
-Roslyn AHo-Batsor,4M1ar-rfl-Dade County !SD,, CaplW Improvements Prcjects Ana-lyeft)
PROPOSERS
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EVALUATION € F PROPOSAL
P No. 83 32 RALS
MURAL ADVERTISING, MIAMI ENTERTAINMENT COMPLEDf, EUE SCREE GEMS STUDIO
(anti -Dade County Office of Manage -neat and Budget Revenue Development Coordhi-agor)
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RFP No. 83M2-ORALS
MURAL ADVERTISING, bri"! ENTERTAINMENT COMPLEx, -ELSE scp,-PEN GEMS S-r.UD10
Dennys Gonzalez
(Wat&I-Dade Coun4, Aviation, Senior Am.-Ifation Property Manager)
PROPOSERS
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A L UATION OF PROPOSAL
RFP No. 8303R-2-ORALS
PALY VERTISING5 LAW-1 ENTERTAINMENT COMPLEX, EUE SCREEN° GEPAS STUDIO
Andraw Schimmel (City of ffiias im Senior Project Representative, Department of.
Real Estate and met Management)
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.RFP No. 830382-ORA.LS
MURAL AUVERTI ISINC-,r-- MIJAMI EN-IrERTAINMENT COMPLEK, EUEE SCREEN GEMS STUDIO
Daniel .Newhoff (City of Mimni, Staff An-aiyst Princ[pal. Parks and Recreation"
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SEIEG-IFIGN PROPC6ERS
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