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Home My WebLink AboutCRA-R-19-0015 Becker Boards ResponseProposers Name: Becker Boards Miami, LLC Contact Person: Joseph White Liaison for the Contract: Mark D Becker Local Office Address:990 Biscayne Blvd # 503 Miami, FL 33132 Business Phone: (602) 312-7990 Email: iWhite@beckerboards.com Becker Boards Miami LLC EIN 90-0980556 City of Miami REQUEST FOR PROPOSALS (RFP NO.830382,2) Mural Advertising, Miami Entertainment Complex, EUE Screen Gems Studio May 9, 2018 11 0 Cityof Miami Request for Pro/�osals * rrtrrf rrrrtr w M P' tr rr (RFP) RFPNumber: Title: Issue Date/Time: RFPClosing Date/Time: Pre-Bid/Pre-Proposal Conference: Pre-Bid/Pre-Proposal Date/Time: Pre-Bid/Pre-Proposal Location: Deadline for Request for Clarification: Contracting Officer: Hard Copy Submittal Location: Contracting Officer E-Mail Address: Contracting Officer Facsimile: Procurement Department Miami Riverside Center 444 SW 2nd Avenue, 6th Floor Miami, Florida 33130 Web Site Address: www.miamigov.com/procurement 830382,2 Mural Advertising, Miami Entertainment Complex, EUE Screen Gems Studio 03-MAY-2018 09-MAY-2018 @ 15:00:00 None April 27, 2018 @ 5:OOpm Bethel, Pearl City of Miami - City Clerk 3500 Pan American Drive Miami FL 33133 US PBethel@miamigov.com (305)400-5340 Page 1 of 42 Certification Statement Please quote on this form, if applicable, net prices for the item(s) listed. Return signed original and retain a copy for your files. Prices should include all costs, including transportation to destination. The City reserves the right to accept or reject all or any part of this submission. Prices should be firm for a minimum of 180 days following the time set for closing of the submissions. In the event of errors in extension of totals, the unit prices shall govern in determining the quoted prices. We (I) certify that we have read your solicitation, completed the necessary documents, and propose to furnish and deliver, F.O.B. DESTINATION, the items or services specified herein. The undersigned hereby certifies that neither the contractual party nor any of its principal owners or personnel have been convicted of any of the violations, or debarred or suspended as set in section 18-107 or Ordinance No. 12271. All exceptions to this submission have been documented in the section below (refer to paragraph and section). EXCEPTIONS: We have added an exception section within our proposal on page # 21 section 6.8 Modifications Here We (I) certify that any and all information contained in this submission is true; and we (I) further certify that this submission is made without prior understanding, agreement, or connection with any corporation, firm, or person submitting a submission for the same materials, supplies, equipment, or service, and is in all respects fair and without collusion or fraud. We (I) agree to abide by all terms and conditions of this solicitation and certify that I am authorized to sign this submission for the submitter. Please print the following and sign your name: PROPOSER NAME: Becker Boards Miami, LLC. ADDRESS: 990 Biscayne Blvd # 503 Miami, FL 33132 PHONE: 602-312-7990 EMAIL: JWhite@beekerboards.com SIGNED BY: FAX: 602-368-4358 CELL(Optional): TITLE: Member DATE: May 9, 2018 FAILURE TO COMPLETE, SIGN. AND RETURN THIS FORM SHALL DISQUALIFY THIS RESPONSE. Page 2 of 42 Certifications Legal Name of Firm: Becker Boards Miami, LLC Entity Type: Partnership, Sole Proprietorship, Corporation, etc. Limited liability company Year Established: 2013 Office Location: City of Miami, Miami -Dade County, or Other City of Miami Business Tax Number/Occupational License Number: 118939 Business License Issuing Agency/Occupational License Issuing Agency: City of Miami Business License Expiration Date/Occupational License Expiration Date: September 30, 2018 Will Subcontractor(s) be used? (Yes or No) Yes Please list and acknowledge all addendum/addenda received. List the addendum/addenda number and date of receipt (i.e. Addendum No. 1, 7/1/07). If no addendum/addenda was/were issued, please insert N/A. Addendum No. 1, 4/20/18; Addendum No. 2, 5/3/18 If Proposer has a Local Office, as defined under Chapter 18/Articlle III, Section 18-73 of the City Code, has Proposer filled out, notarized, and included with its RFP response the "City of Miami Local Office Certification" form? YES OR NO? (The City of Miami Local Office Certification form is located in the Oracle Sourcing system ("iSupplier"), under the Header/Notes and Attachments Section of this solicitation) Yes The Proposer has reviewed the attached Sample Revocable License Agreement ("Agreement"). Does Proposer acknowledge that the attached Agreement is an example of the standard Agreement used in conjunction with the provisions of these services? Yes Page 3 of 42 RFP NO. 830382, Mural Advertising, Miami Entertainment Complex, EUE Screen Gems Studio, Attachment B (Fee Proposal Schedule) FORM B-1 Fee Proposal Schedule Provide Proposer's Fee Proposal on this Form B-1 "Fee Proposal Schedule". The pricing includes a Minimum Annual Guarantee (MAG), and Percentage of Total Monthly Gross Receipts, as further detailed below. The Successful Proposer shall pay a MAG for the licensed use of the south and west fagade of the Miami Entertainment Complex, EUE Screen Gems Studio, which shall be due in twelve (12) equal monthly payments. Twenty-seven Thousand Eighty-three Dollars and Thirty-three Cents The Successful Proposer shall pay the CRA dollars ($ 27,083.33) per month. (Insert written amount) (Insert number) The MAG shall be received by the CRA from the Successful Proposer on or before the first day of each month, as of the first date of the mural installation. The MAG shall be adjusted upward at the end of each Agreement Year, at a rate consistent with the latest Consumer Price Index (CPI), this CPI adjustment will be based on the CPI Index -All Urban Consumers, Miami -Fort Lauderdale, FL, All items. AND A. Percentage of Total Monthly Gross Receipts In addition to the MAG, the Successful Proposer shall pay the CRA a Percentage of Monthly Gross Receipts, which is expected to be payable within ten (10) days following the end of each month during the term of the agreement. The Successful Proposer shall also pay to the CRA a percentage ( 21 %) of total monthly gross receipts. (Insert number) Notes: 1) The MAG shall be no less than $275,000 annually, to be paid in twelve (12) equal monthly installments (no less than $22,916.66), due on or before the first day of each month, without billing. 2) The Percentage of Gross Receipts shall be due on the tenth (loth) day of each month for the preceding month without billing. 3) The MAG and Percentage of Total Monthly Gross Receipts stated shall be guaranteed. 4) Notwithstanding any proposed prices, the CRA reserves the right to negotiate the final terms, conditions and pricing of the Agreement as may be in the best interest of the CRA. 7-19-2017 May 9, 2018 City of Miami - Procurement Department 444 SW 2 Ave, 6th Floor Miami, FL 33130 Attn: Bethel Pearl Re: Request for Proposal - Mural Advertising at the Miami Entertainment Complex, EUE Screen Gems Studio; 50 NW 14th Street, Miami Florida 33136 (the "RFP") Dear Ms. Pearl and the OMNI Redevelopment District Community Redevelopment Agency: Thank you for allowing us the opportunity to respond to your RFP. We are very familiar with this opportunity and we were the ones that submitted the original Unsolicited Proposal, which started this RFP at Miami Entertainment Complex, EUE Screen Gems Studio (the "MEC") identified in the RFP and are looking forward to this opportunity. If you select us to be your licensee ("Licensee"), Becker Boards Miami, LLC ("Becker Boards") will have the opportunity to market the MEC, which will get a high level of attention, and focus by Licensee and its sales staff. We understand that the Manager's primary responsibility is to construct, market and sell Mural Advertising on the garage. We recognize that while maximizing income to the City of Miami is of paramount importance, so is ensuring the high moral standards of the community and promoting products and services that are in the City of Miami ("Miami"). On the next page you will find a Table of Contents. Starting at Tab A, please find our responses to your RFP and statement of qualifications. Please don't hesitate to contact me with any questions, comments or concerns. Yours truly, eV. White, Member 2-7990 JWhite@BeckerBoards.com Cc: Marls D. Becker 2 TABLE OF CONTENT EXECUTIVE SUMMARY................................................................................................ 3 PROPOSER'S EXPERIENCE PAST PERFORMANCE.................................................... 6 KEY PERSONNEL PERFORMING SERVICES............................................................... 12 PROPOSED APPROACH TO PROVIDING SERVICES ................................................... 15 FINANCIAL INFORMATION......................................................................................... 22 3 EXECUTIVE SUMMARY Through ground up development, Becker Boards has become the fastest growing out of home company in the U.S. We know of no other company who has built as many new billboards and wallscapes over the last several years as we have. Most recently, we built a 4,000+ square foot dual faced wallscape on the Police Building in Miami on the I-95 freeway. We pre -sold the walls to Jeep before construction was even done. Additionally, we have no competing inventory along the I-395 freeway which helps ensure that the sales here are maximized. We have grown by expanding our inventory in four of the top fifteen ad markets with many more in the works. Our goal has always been to build and develop high profile signage that would appeal to Fortune 500 companies, and we have done just that. Our highly demanded assets play a major role in our continued development in both east and west coast markets. Our team has a combined experience of over 75 years in the real estate development and advertising business. Such experience has allowed us to successfully design, permit, construct more brand new outdoor advertising structures than anyone else in the industry. Through our growth, we've established offices in key geographical markets including Los Angeles, New York, Phoenix, Miami and San Francisco. Our successful approach to developing high profile out of home assets and hiring of key sales personnel who recently worked at the major ad agencies, has given us the ability to create relationships with every major advertising agency across the country. Through these relationships, we are ensured to receive all the RFPs from the ad agencies representing all advertisers interested in out of home coverage in the markets that we serve. We are able to leverage our multi -market inventory and relationships to maximize revenue on each individual asset we own. Furthermore, by not spreading ourselves too thin and trying to cover every market in the country, we can pay special attention to the markets where we operate and thus ensure the best service in those markets. Becker Boards has owned and operated billboards and wallscapes for 8 years in several major U.S. markets. We will plan to transfer permit # 16-0036 to the MEC building upon award of the license agreement. While transferring the mural permit, we will permit the structure to be installed to affix the mural on the building walls. Upon completion, of the mural transfer and structure construction, we will sell advertising, print and post advertising murals on the fascade. Joseph White will be the point of contact for the MEC and in charge of day to day operations of Becker Boards Miami, LLC. EXECUTIVE SUMMARY POINT OF CONTACT Bidders Project Manager: Joseph White; 4 Title: Member Bidder: Becker Boards Miami, LLC Office Number: 602-368-4355 Cell Phone Number: 602-312-7990 Mailing Address: 990 Biscayne Blvd # 503 Miami, FL 33132 Email Address: lWhite@BeckerBoards.com J p White, Member 5 Section 4 - PROPOSER'S EXPERIENCE PAST PERFORMANCE Experience in the Outdoor Commercial Advertising Industry. Our team has over 75 years of experience in the Outdoor industry, and have proven themselves to be successful and capable managers and developers of billboards as described above in more detail below. About half of our inventory is structured exactly the same as requested in the RFP - we pay the owners a base rent with some sort of additional rent component based on our actual sales. Becker Boards has been in business for over eight (8) years and has direct experience in managing construction, installation, advertising sales and operations of similar signs in other U.S. markets including the City of Miami. Major US Markets serviced by Becker Boards: 1. Miami 2. Los Angeles 3. New York 4. Phoenix 5. San Francisco Ce Example of Similar Work - City of Miami - Police Parking Garage. Miami, FL; We were awarded the bid to operate a mural on the City of Miami's Police Parking Garage. We were instrumental in pushing that IFQ through the Cities process. We transferred our mural permit, received a building permit, installed the structure that holds the mural and have installed our first advertiser. Notably, we pre -sold the ad before the structure was even completed! '+ _ a►Q: - -A . r -- _.�_ .-r---j'--� ■i ■ t 1. ■'�itl-Inrri-rrvinr i. Client - Jeep (Chrysler) ii. Description of work - designed, permitted and constructed a new mural along the I-95 freeway within the last 30 days. Sell advertising, install advertising display, change ads, remove advertising displays, bill advertiser, collect revenue iii. Total dollar value of the Ad Contract - $315,000.00 iv. Dates covering term: 4/2/18 - 6/24/18 V. Client Contact - Jill Rothenhauser (Rapport Media) (586) 753-8642; iill.rothenhauser@rapportww.com vi. Proposer was Primary Contractor vii. Proposer Responsibilities: Becker Boards, owned and operates the sign including sales of advertising, installation of advertising displays, billing of client, collection of revenue, payment landlord. 7 Example of Similar Work - Cityscape (RED Development) - Downtown Phoenix, AZ. In 2013 RED contacted us after their previous billboard operator failed to produce any material revenue on their murals at this mixed used project in downtown Phoenix. Since taking over the sales on this project, we've sold the ads to national advertisers including but not limited to T-Mobile, Honda, and Amazon.com. i. Client - T-Mobile ii. Description of work - sell advertising, install advertising display, change ads, remove advertising displays, bill advertiser, collect revenue iii. Total dollar value of the Ad Contract - $857,996.00 iv. Dates covering term: 2/2/15 - 4/27/15; 5/25/15 - 8/24/15; 11/2/15 -12/2/15 V. Client Contact - Emily Scopinich (212) 356-0161; escopinich@oohpitch.com vi. Proposer was Primary Contractor vii. Proposer Responsibilities: Becker Boards, owned and operates the sign including sales of advertising, installation of advertising displays, billing of client, collection of revenue, payment landlord. Example of Similar Work - Summit @ Copper Square - Downtown Phoenix, AZ. In 2012 the building owner contracted us to construct, install a mural sign on the exterior wall of the building. i. Client - Heineken ii. Description of work - sell advertising, install advertising display, change ads, remove advertising displays, bill advertiser, collect revenue iii. Total dollar value of the Ad Contract - $26,00.00 iv. Dates covering term: 7/2/12 - 8/25/12 V. Client Contact - Drew Carter (646) 557-7254; Andrew.carter@mediavestww.com vi. Proposer was Primary Contractor vii. Proposer Responsibilities: Becker Boards, owned and operates the sign including sales of advertising, installation of advertising displays, billing of client, collection of revenue, payment landlord. 11 Example of Similar Work, cont. - District 36 with Mack Real Estate Group - Design District I-195 Freeway - Miami, FL. We have transferred our mural permit 15-0044 to the west facing wall of the parking garage as shown below. This sign is similar to the construction project we will undertake at the MEC. The sign has been 100% occupied in 2018! ■ 'isw ■ Ime ma * ".Qi :or IM ■ evil" t a- • •t is l.[ O "—L S!H!S JUN ": � M I ■■ ■■■ i !�■ ■!S ■■ ■ ■■ - 04 i. Client - Netflix ii. Description of work - sell advertising, install advertising display, change ads, remove advertising displays, bill advertiser, collect revenue iii. Total dollar value of the Ad Contract - $93,00.00 iv. Dates covering term: 6/5/2017 - 7/2/2017 V. Client Contact - Jaime Elejalde (323) 370-8208; Jaime.elejalde@rapportww.com vi. Proposer was Primary Contractor vii. Proposer Responsibilities: Becker Boards owned and operates the sign including sales of advertising, installation of advertising displays, billing of client, collection of revenue, payment landlord. C. Becker Boards will be providing public service announcements on a space available basis. In addition, Becker brings an experienced team to assist in entitling and constructing the sign as well installing the advertising vinyls. 10 CONTACTORS/SUBCONTRACTORS Wesley J. Hevia Attorney, Florida Land Use and Entitlements Akerman, LLP T: 305-374-5600 Wesley.hevia@akerman.com 98 SE 7th St. # 1100 Miami, FL 33131 Certified General Contractor - Structure installation and Mural Installation Bonifacio Lopez - Owner National Builders Group, Corp. CGC 1505556 Issued 5/12/2016 P.O. Box 371101 Miami, FL 33137 Mr. Lopez has led permitting and construction for three different mural companies in the City of Miami. In addition to construction of the steel structures, the company handles installations of Mural vinyls and has done so now for several years in the City of Miami. Mural Installation Bill Logan Logan Corporation Miami -Dade County Small Business Development - Cert. No. 12567 Expiration Date 7/31/2017 P.O. Box 547130 Surfside, FL 33154-0000 Mr. Logan has been installing murals and billboard vinyls in the South Florida/Miami for over 20 years. D. Becker Boards has no pending litigation involving either civil or criminal, involving a governmental agency or which may affect the performance rendered herein. 11 Section 5- KEY PERSONNEL PERFORMING SERVICES Org Charts Key Personnel for Permitting and construction of Mural Structure Dow Terry Director of 0perations Bonifacio Lopez National Builders Supply General Contractor Joseph White Mark Becker, J.D., MBA Member/Project Manager - Managing Member Contract/Legal/Financial Analysis Wes Hevia Lawyer/Entitlements Gabe Leitz Structural Engineer Ricardo Darnia Darnia Service Inc Electrician Key Personnel for Advertising Sales and Vinyl installs Dow Terry Director of 0perations Vinyl Installs Joseph White Member/Project Manager Todd Scanlin Vice President of Sales Mark D Becker J.D./MBA Managing Member Contracts/Legal/Financial Analyst Danielle Hayman Architect/Entid emenis Evan Malone East Coast National Sales Andy Kleist West Coast National Sales Wevlin White Account Representative Josh Hema Account Representative Erik Skoblar Account Representative 12 5.2. Experience, qualifications and other vital information: Contractors/Sub-contractors Wesley J. Hevia Attorney, Florida Land Use and Entitlements Akerman, LLP T: 305-374-5600 Wesley.hevia@akerman.com 98 SE Th St. # 1100 Miami, FL 33131 Certified General Contractor - Structure installation and Mural Installation Bonifacio Lopez - Owner National Builders Group, Corp. CGC 150SS56 Issued 5/12/2016 P.O. Box 371101 Miami, FL 33137 Mr. Lopez has led permitting and construction for three different mural companies in the City of Miami. In addition to construction of the steel structures, the company handles installations of Mural vinyls and has done so now for several years in the City of Miami. Gabe Leitz, P.E., S.E, Associate Principle Bliss & Nyitray, Inc. I Structural Engineers 5835 Blue Lagoon Drive, Suite 400 Miami, Florida 33126 T 305-442-7086 F 866-832-5291 g-leitz@bniengineers.com www.BNIengineers.com Mr. Lietz, has designed and engineered several exiting murals in the City of Miami as well as Miami Marlin's stadium and many more projects. He has over five years of experience in the field of structural engineering. Mural Installation Bill Logan Logan Corporation Miami -Dade County Small Business Development - Cert. No. 12567 Expiration Date 7/31/2017 P.O. Box 547130 Surfside, FL 33154-0000 13 Mr. Logan has been installing murals and billboard vinyls in the South Florida/Miami for over 20 years. Joseph White the Proposers Project Manager is a co-founder of Becker Boards Miami, L.L.C. with a substantial equity interest therein. He has over 10 years of experience in the outdoor advertising industry. In addition, he has extensive experience permitting, engineering, construction and advertising management for billboard and wallscape projects. In the past eight years the Project Manager has been the lead on over 250 signs from permitting to construction final in three states and in 20+ municipalities. In addition, Mr. White has experience selling advertising, managing a national sales staff for outdoor advertising sales, business development on new advertising business, vinyl/art specifications, installations of vinyls and similar wallsigns in Miami and various other major US markets. Mr. Becker is a co-founder of Becker Boards Miami, L.L.C. with a substantial equity interest therein. He has over 10 years' experience in the outdoor advertising industry. The financial success of the Proposer is of material importance to him. As such, Mr. Becker stays closely involved with all its projects while allowing its managers and other members to carry out their functions without being a micro -managed. Mr. Becker is in his early 50's and expects to remain active in the business for years to come as he loves the business and working with the other team members at the company. Project Manager and Mr. Mark Becker will share similar roles during construction as they do during the day-to-day operations of the business. Dow Terry (see resume) has worked for over 25 years in the outdoor advertising industry. He has extensive product knowledge and creative product application coupled with a solid history of project management and marketing success. As Director of Operations, Dow coordinates design, engineering, fabrication and construction of static and electronic media displays throughout Becker Boards projects. Dow oversees day-to-day operations and asset management including digital display performance, vinyl production, scheduling and implementation of creative installations in addition to routine copy changes and display maintenance. His work includes working with property owners, management and municipalities to obtain construction/signage permits and inspections. Mr. Terry will be in charge of operations, which includes noticing City of Miami or artwork and meeting requirements set forth in the code for Copy Changes. Mr. Terry communicates with the advertising agencies to have the vinyls delivered to our installer whom it a general contractor Mr. Bonifacio Lopez. 14 Mr. Bonifacio Lopez handles all necessary street closure permits, ordering of boom or crane lifts depending on the installation and has a team of vinyl installers. He is licensed and insured to conduct the work. He has installed murals and similar signs for the past three years. He was mentored and brought into the business by Bill Logan owner of Logan Signs whom has over 20 years of experience installing similar signs. Mr. Todd Scanlin has over a decade of experience in the outdoor advertising industry in sales and management. He is in charge of directly overseeing the day to day operations of the sales staff. He is in charge with managing revenue on the signs, and ensuring all signs are being marketing and sold by our sales staff. He also handles certain national accounts that he has been working with for several years. He oversees our sales staff in Phoenix, LA and New York. 5.3. Resumes (see attached) 5.4: Provide the plan for retention, describing how the Proposer shall ensure the same level of qualification and experience, of all proposed key personnel who will be assigned to this project. Becker Boards key owners are the two leads on this project. Due to the fact that Becker Boards Miami, L.L.C. is a privately -owned business, Mr. White and Mr. Becker will be a part of the company during the term of the agreement. Our financial success is wholly dependent upon the success of our outdoor advertising assets. We, eat,.drink and sleep these projects and are available day or night to resolve any issues and insure success. When we leave the office for the day or weekend, we're still thinking about ways to improve our business. MEC management will have our cell phone numbers and we will be available 24/7 to answer any questions and resolve any issues. We don't anticipate any major changes to our key management personnel and if there are any, we would look to replace our employees with similarly qualified personnel. Mr. Terry and Mr. Scanlin have each been with the company for several years. Although they've both worked at several other outdoor companies in the past, they both have remarked that Becker Boards is by far the best company they've worked for. Both are happy at Becker Boards and they intend to stay with the company for years to come. Becker Boards hires the best people in the industry and pays them more than its competitors. Thus, with the combination of a friendly atmosphere and great pay, Becker Boards is assured that its employees stay with it for years to come. Section 6 - PROPOSED APPROACH TO PROVIDING THE SERVICES 1. Describe Proposer's approach to project organization and management, including the responsibilities ofProposer's management and staff personnel that will perform work in this project. - Because Becker Boards doesn't have thousands and thousands of billboards to attend to and it hasn't strayed into other areas such as transit or bus shelters, it can give the highest attention to the billboard and mural assets that it owns and operates. The Project Manager will be the main point of contact for the MEC and will facilitate the necessary work to perform the operations of the mural including directing the 15 advertising sales. Since Becker Boards currently has management in place in Miami and is operating its signs successfully here, adding another sign to our inventory would be seamless. We have enough great locations to be included in all the RFPs but not so many than any of them get lost in the shuffle. 2. Explain the Proposer's position to commence mural installation at the subject site within 120 days following contract award - Becker Boards will work diligently with its experienced entitlement team and engineers and contractors to complete the necessary work to receive a building permit to construct the sign. At the same time, a Mural Location transfer will be submitted to the City of Miami. Once the mural transfer has been approved and the sign building permit is approved, construction of the sign and associated lighting will commence. We expect permits to be approved and the transfer to be approved within 60 days. Construction of the sign and associated lighting should take 30-60 days to complete. From start to finish, the process will take approximately 100-120 days total assuming the City of Miami's staff can assist in a timely manner with permits and the mural transfer. As mentioned above, we completed the construction of the mural sign at the Police Building within the last 30 days so we're completely up to speed on the latest City requirements and processes. 3. Describe Proposer's approach by demonstrating how, through advertising, the Selected Proposer will execute the objectives and implementation of the work in this project, including how Proposer intends to maximize revenue for the project - Becker Boards currently works with local, national and regional advertising agencies that represent a large majority of the advertising being bought and sold currently in the City of Miami. We also work on direct relationships with local marketing departments, as well as corporate marketing departments, which in turns helps us solidify business when it is purchased by their ad agency. This ensures we have relationships with all levels of a potential buy. This is meaningful when we are tasked with selling a sign to an advertiser that has sent a similar request to other out of home vendors in the market. This sign certainly stands out in the market due to its size, dual read on the I-395 freeway but the direct relationship will not only allow us to maximize dollars but also help solidify the business when the recommendation comes directly from the advertising client. It is also worth mentioning Becker Boards Miami, LLC does not have any competing inventory along the 836/I-395 freeway. This means that each advertising request that we receive for Miami asking for Murals or coverage on this freeway or in the City in general, we will be pushing this mural location to our advertisers. We have built our Miami inventory, in the City of Miami 16 with this in mind. We have signs on the I-95 Freeway, I-195 Freeway and the US 1. With this mural at the MEC, we will have non -competing coverage on all three major freeways in Miami. I-395 Freeway/836 competing inventory Becker Boards - ZERO (0) murals along this stretch of freeway. Outfront - Eight (8) murals and 10 billboard faces along this stretch of freeway Pearl Media - Four (4) murals along this stretch of freeway Worldwide Rush - Four (4) murals along this stretch of freeway and one dual faced digital billboard. 4. Describe Proposer's specific plan and processes in actively soliciting and selling advertising and revenue initiatives projects on a local, regional, and national level. - Becker Boards currently owns and operates over 270 signs in its inventory. We have local and national sales representatives that actively prospect advertising clients for our existing inventory. We have extensive relationships with all local and national agencies. When a national advertiser decides to advertise in Miami, they send out a RFP looking for specific areas of the City. Due to this location along the I-395 it will fit the parameter of 90% of advertising requests and therefore will be in all of our responses when not sold. Just like our other similar signs in the market, we expect occupancy levels to be at least 90% due to the premium nature of this sign. 5. Describe Proposer's Master Operation Plan as requested in Specifications/Scope of Work, Item 8 under Section 2. Our plan will be to use one of our four (4) mural permits and build a wrap mural, which will be on the south and west facade of the MEC. We will plan to use Mural Permit 16-0036 at the MEC. Becker Boards will permit and install a steel sign structure including lighting to maximize the exposure of the west and east facade of the MEC. Such construction will be substantial and shall be paid by Becker Boards at its sole cost and expense. We plan to install the Mural on the checkered area, which is the 2nd floor of the building. We will expand the sign the entire west facing facade as shown in the image below, which is approximately 120 feet in length and approximately 30-36 feet high. On the east facing facade will plan to install a 60 foot long mural that is approximately 30-36 feet high. Upon completion of construction, we will have one of the largest murals in the City of Miami on one of the most highly sought after stretches of freeway along the I-395 freeway. High impact premium signage is in high demand in the Miami market and we truly believe there is a lack of high quality murals. A large majority of the murals are located several hundred to several thousand 17 feet away from the expressways, which leads to high vacancy factors. This mural will be approximately 6,600 square feet and be located just 160 feet from the freeway right of way. We believe this becomes the highest profile sign along the I-395 freeway, which will lead to high occupancy rates and optimal pricing from a value standpoint. Combine the fact that it will be visible to traffic traveling east and west bound along the I-395 freeway coming in and out of the Sports and Entertainment District and South Beach Miami, this sign should be one of the best advertising opportunities in the City of Miami. It is also worth noting, we currently are the only Qualified Applicant in the City of Miami's mural division without a mural on the 836/I-395 freeway. This will help us push sales on every advertising request we receive from any advertiser looking to target this highly demanded area, which in turn, will maximize the Gross Receipts portion of our rent. This is important when comparing the Total Monthly Gross Receipts among the various bidders. For instance, another bidder who has other inventory along the 836/I-395 pursuant to a fixed rent lease without a percentage rent component, will likely push its sales to that location rather than maximizing gross revenues at the CRA location. We plan to use Bill Logan and/or National Builders Supply to install advertising displays on the Mural structure each time we need to change out advertising copy. This will take 4-8 hours each time, weather permitted. We will not need to disturb the current tenant in any way and all the work will be done from the roof. For each installation that is done, our installer is trained to inspect the structure to ensure no life safety issues could potentially arise. If they view any potential issues, they will stop the installation and resolve the situation with Becker Boards Miami upper level management. The structure will not be used until the issue is resolved entirely and safely. Here are the attached images: WEST FA( ADE S EAST FACADE Currently, we own and operate approximately two hundred and seventy (270) billboard and mural faces in our respective national markets. In Miami, we own four (4) mural permits. Adding the MEC to our inventory will allow us to further appeal to our national and local advertising agencies and clients in Miami. Initially, we'll add the MEC to our inventory by creating marketing materials for the mural on the MEC's building and incorporating it into our website. Unique to our company is the interactivity of our inventory on the location map on our website. Our customers and agency love that they can go on-line and click on any billboard on the map and pull up all the relevant details of that billboard. This is just one of the things that we do to make buying from us easy and it helps us attractive new leads everyday via online search engine queries from clients looking to buy outdoor in each of our markets. We encourage you to try it at www.beckerboards.com. Once this initial work is completed (which can be done in about 10-20 days), marketing and selling the mural at the MEC will be relatively straightforward - especially since murals in Miami are in such high demand by national advertisers and we are already marketing Miami murals to the agencies in connection with our marketing efforts on our other wallsigns and billboards. Our unique approach to as sales and lack of competing inventory along this freeway will be the largest contributing factors to our success. We will market this sign as a standalone sign which cannot be done by a company like OutFront who is tasked with selling bus shelters, bus wraps, billboards, digital billboards, murals, etc. This gives advertisers leverage when negotiating ad rates with OutFront's sales representatives because they are buying more than 19 just murals with their company. Our limited.but.premium inventory allows us to hold strong with rates since an advertiser is not able to gain leverage with us by spreading around their ad dollars on our lesser inventory. We can hold rates higher knowing that if the advertiser wants to be on this stretch of freeway, they need to pay the rate it is worth. This cannot be said for OutFront hence the reason they have attempted to create OutFront Prime which is supposed to eliminate this ad buyer's leverage on its best signs. Also keep in mind that the majority of our ad sales are a part of larger national buys that we're already proposing on in our other markets. Thus, including the MEC will add little incremental work and doing so will be consistent with our current day-to-day sales operations. Per Section 2, Item 4; Proposed Non -Rent Considerations Becker Boards Miami, LLC, wants provide as much free advertising space as possible to the CRA for the benefit of the public. We will provide the CRA with the art spec sheet so that the artwork can be designed on their end. Once we receive the artwork we will print and post (free of charge) to the CRA, any messaging that it desires as long as we have the advertising space available. 6. Project Sched ule a. Sign the license agreement (10 - 15 days after award) b. Submit mural transfer documentation (5-10 days after mutually signing the license agreement) c. Develop the construction plans for the structure and associated lighting (15 -30 days after mutually signing the license agreement) d. Submit for building permits (15-30 days after award) e. Receive building permits and mural transfer (30-60 days after award) f. Construct and install sign structure on the building walls (60-120 days after award) g. Install mural advertisement (100-120 days after award) 7. Installation and Maintenance Plan Becker Boards will install and painted steel structure painted to match the colors of the existing MEC building. We will order all nuts and bolts to be galvanized to avoid rusting. The light arms will also be painted accordingly to avoid rust and discoloration. Upon each ad install, our contractor will inspect the sign in its entirety - this will be approximately once a month. If anything is not functioning properly or is damaged, or in need of being replaced we will be notified by our licensed contractor. We will resolve the issue by bringing the structure back to its original condition, reasonable wear and tear excepted. The installer will also 20 check all safety cables associated with the vinyl install to ensure their safety and ensure they too are in good working condition each time. If any portion of the advertising vinyl is damaged, i.e., ripped during high winds, the mural will be promptly removed to avoid any further issues. If any light fixtures go out on the sign (we will install LED and have an expected life of 5 years) we will promptly replace. Becker Boards will separately meter and pay for all fees associated with lighting of the mural. Per Ordinance Number 13311, § 2, 2-23-12; Ordinance Number 13486, § 2, 10-23-14; Section 62-606. - Criteria for issuing a mural permit, we are required in the event the National Hurricane Center issues a hurricane warning to the county, to remove all our murals within 24 hours of issuance of a hurricane warning. We currently work with Bill Logan, owner of Logan Corporation on the installation and removal of our Mural advertisements in the City of Miami. He has a local office and is available at any time to handle our emergency removal of our Murals within 24 hours of notice. He is available at (305) 861-2901 or by email at bill@loganoutdoor.com. Our removal plan is already up and running. 6.8 MODIFICATIONS HERE. Becker Boards has read and, except as modified herein with respect to the commencement of the term and rent, we are in agreement with the Responsibilities listed as item numbers 1 through 8 of the FRP and the Revocable License Agreement. 1. Paragraph 3 - the permitted uses shall also include "outdoor advertising" of off premises products and services otherwise in compliance with the provisions of the License Agreement, 2. Paragraph 7.A. of the Revocable License Agreement - rent to start thirty (30) days after the City finals completion our construction of the Structure and associated lighting (the "Rent Commencement Date'). If the Rent Commencement Date hasn't occurred within 180 days from mutual execution and delivery of the License Agreement, either party can cancel upon written notice to the other. 3. Paragraph 7B(ii) - as noted above, we're willing to strike this provision; by doing so, the CRA is assured that its share of the Gross Receipts won't be reduced unexpectedly and unfairly. 4. Paragraph 11 - the first adjustment to rent shall be the first anniversary of the Rent Commencement Date and continue each anniversary thereof. 21 5. Paragraph 14 - The mural structure and lights to be constructed by Becker Boards on the building shall at all times remain the property of Becker Boards unless not removed within thirty (30) days after the expiration of the term as the same may be extended or renewed. 6. Paragraphs 28 and 29 - provided that Licensee timely removes the structure and associated lighting, they shall remain the property of Licensee. Section 7 - FINANCIAL INFORMATION. 1. Our Pro Forma Statement showing five years of projected sales and expenses are attached here. As shown therein, our proposed Minimum Annual Guarantee is $325,000 per year and our proposed Percentage of Monthly Gross Receipts is 21%. 2. Becker Boards Miami, LLC entity has no debt and an asset value in excess of $10,000,000. It is a wholly owned subsidiary of our parent company, Becker Boards Small, LLC ("BB Small"), which owns over 230 advertising displays and has with a net worth in excess of $80,000,000. BB Small will fully guarantee the revocable license obligations of Becker Boards Miami, L.L.C. We pay all our landlords on a timely basis and have never been sued for non-payment of rent. We encourage you to contact any of our landlords to see for yourself how great we are to work with. In a separate envelope marked "trade secrets" we have included our 2017 financial statements demonstrating our financial strength signed by a duly authorized representative stating that our present financial condition is materially the same or better as that shown on our submitted balance sheet and income statement. Although we consider our private company financials as "trade secrets", to the extent that the MEC does not, we hereby modify our designation thereof as "trade secrets" and submit the same as part of our proposal subject public access under provisions of Chapter 119, Florida Statutes, and City of Miami Code, Section 18, Article III and Section 119.0701, Florida Statutes. Additionally, Becker Boards Miami, LLC agrees to strike Paragraph 7.B.ii identifying deductions off the Gross Receipts for passive income and investment income which other bidders might use to off -set the Gross Receipts portion of the rent that would otherwise be due to the MEC. We will agree to waive this section in order to ensure that the MEC gets the full value of our proposed percentage rent. It's imperative to MEC's analysis of the bids to recognize that Paragraph 7.B.ii's reduction off Gross Receipts for "interest earned on Licensee's deposit accounts ... profits on Licensee's investments, and similar passive or investment income of Licensee" could easily negate any Gross Receipts rent that would otherwise be owed 22 to the MEC. As stated above, we don't believe this would be fair to the MEC and thus, we are agreeing up front to waive this potential deduction. 23 Becker Boards Miami - 5 Year Proforma Assumed increase in CPI for Minimum Annual Guarantee 2.50% Assumed increase in ad sales 5.00% Gross Receipts Percentage 21.00% * Amount of Deducts to CRA under Section 7.B.(ii) of the License none - waived by Becker Boards Miami Agrmt Revenue Sales Year 1 Year 2 Year 3 Year 4 Year-5 Gross Sales Revenue $1,200,000 $1,260,000 $1,323,000 $1,389,150 $1,458,608 Less Sales Tax Collected $0 $0 $0 $0 $0 Net Sales Revenue $1,200,000 $1,260,000 $1,323,000 $1,389,150 $1,458,608 Costs Payrol I Total Payroll Costs none charged none charged none charged none charged none charged Taxes and Benefits none charged none charged none charged none charged none charged Total Payroll Costs, Taxes and Benefits none charged none charged none charged none charged none charged **Free Printing& Posting for CRA public messages $15,000 $15,000 $15,000 $15,000 $15,000 Cost of Goods none charged nonce charged none charged none ch lged none charged Total Cost of Goods charged to CRA $0 $0 $0 $.0 $0 Operating Expenses Corporate Overhead Insurance Repair & Maintenance Utilities Professional Services Misc Costs Vehicle Total Operating Expenses charged to CRA Interest and Depreciation Interest Depreciation Total Monthly Interest and Depreciation Net Profit or (Loss) for Percentage of Gross Receipts Note: Miscellaneous Includes *** Licenses/Taxes fees deducted off Gross Receipts Depreciation: represents annual charges for replacements of Net Profit: (Revenue -Total Expenses) for Gross Receipts FINANCIAL INFORMATION none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged none charged $0 $0 $0 $0 $0 none charged none charged none charged none charged none charged none charges non_ e arggd none charged none charged none eharged none charged none charged none charged none charged none charged $1,200,000 $1,260,000 $1,323,000 $1,389,150 $1,458,608 none charged none charged none charged none charged none charged none charged none charged none hargcd none charges non charged $1,200,000 $1,260,000 $1,323,000 $1,389,150 $1,458,608 Proposed Minimum Annual Guarrantee $325,000 $333,125 $341,453 $349,989 $358,739 Percentage of Gross Receipts before Section 7.B.(ii) deducts $252,000 $264,600 $277,830 $291,722 $306,308 * Deducts allow .d by Section 7.B.(ii) of the License Aq a .m .nt waived waived waived waived waived Total Pal d to C RA $577,000 $597,725 $619,283 $641,711 $665,047 * Although this section of the License Agreement allows bidders to deduct their interest earned, earnings, profits, passive income, etc., Becker Boards Miami will completely waive 100% of this bidder's benefit so that the CRA will not be Rurnriaed by notentinlly large, nffaPt.q to it.c exnecterl C'Trn.CS Reveintg ** Although there is a cost associated with the free printing and posting for CRA public service messages, Becker Boards Miami will absorb 100% of such costs without deduction, charge or offest to CRA *** Although there are substantial fees due to the City, Becker Boards Miami will absorb 100% of such costs without deduction, charge or offest to CRA For simplicity, accrual basis accounting was used for this proforma RFP NO. 830382, Mural Advertising, Miami Entertainment Complex, EUE Screen Gems Studio, Attachment B (Fee Proposal Schedule) FORM B-1 Fee Proposal Schedule Provide Proposer's Fee Proposal on this Form B-1 "Fee Proposal Schedule". The pricing includes a Minimum Annual Guarantee (MAG), and Percentage of Total Monthly Gross Receipts, as further detailed below. The Successful Proposer shall pay a MAG for the licensed use of the south and west facade of the Miami Entertainment Complex, EUE Screen Gems Studio, which shall be due in twelve (12) equal monthly payments. Twenty-seven Thousand Eighty-three Dollars and Thirty-three Cents The Successful Proposer shall pay the CRA dollars ($ 27,02LD per month. (Insert written amount) (Insert number) The MAG shall be received by the CRA from the Successful Proposer on or before the first day of each month, as of the first date of the mural installation. The MAG shall be adjusted upward at the end of each Agreement Year, at a rate consistent with the latest Consumer Price Index (CPI) this CPI adjustment will be based on the CPI Index -All Urban Consumers, Miami -Fort Lauderdale, FL, All items. AND A. Percentage of Total Monthly Gross Receipts In addition to the MAG, the Successful Proposer shall pay the CRA a Percentage of Monthly Gross Receipts, which is expected to be payable within ten (10) days following the end of each month during the term of the agreement. The Successful Proposer shall also pay to the CRA a percentage (21 %) of total monthly gross receipts. (Insert number) Notes: 1) The MAG shall be no less than $275,000 annually, to be paid in twelve (12) equal monthly installments (no less than $22,916.66), due on or before the first day of each month, without billing. 2) The Percentage of Gross Receipts shall be due on the tenth (loth) day of each month for the preceding month without billing. 3) The MAG and Percentage of Total Monthly Gross Receipts stated shall be guaranteed. 4) Notwithstanding any proposed prices, the CRA reserves the right to negotiate the final terms, conditions and pricing of the Agreement as may be in the best interest of the CRA. 7-19-2017