HomeMy WebLinkAboutCRA-R-19-0007 BACKUPa
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PROPOSAL
Overtown Folk Life Fridays
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New Washington Heights CDC is pleased to submit this proposal to the Southeast Overtown/Park West Community
Redevelopment Agency. Funding is requested to support Overtown's Folk Life Fridays. A hidden jewel, the Overtown
9th Street mall is home to Folk Life Fridays, an open-air marketplace which serves as a hub of economic
development activity within the Overtown community. Monthly on the 1It Friday of each month year-round, the
marketplace is home to soul food, Hispanic and Caribbean food venders, entrepreneurial retailers, renowned
entertainers, local DJ's and a mix of residents, professionals and tourist enjoying good food, fun in Miami's sun and a
blend of pop, R&B and oldies but goodies.
( To date, this unique economic development project attracts Overtown residents, employs locals, entertains
professionals and even invites those who grew up in Overtown a chance to come back to the neighborhood to
support the area and witness the SEOPW CRA transformative projects come to life. A socio-economic driver of
progress, Folk Life Fridays help businesses meet their monthly revenue goals.
In addition, the Festival provides the opportunity for broad -based community recognition, elected officials to meet and
learn from residents, past attendees include the County and City Mayor, State Representatives, Senators, School
Board Members and other elected and notable citizens.
Rationale
The Overtown 9th Street Mall was conceptualized by New Washington Heights CDC and community stakeholders in
1979 and was incorporated into the original SEOPW CRA redevelopment plan in 1981. Put forth as an integral
project to help rid the Overtown area of slum and blight and promote sustainable economic development activities in
the area, the project has received investment by the SEOPW CRA over the last 10 years.
Objectives
e #1 Promote businesses within the Overtown community
( ® #2 Market the Overtown community as a cultural heritage tourist destination
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New Washington Heights CDC will conceptualize, develop, implement and operate an open air marketplace festival
to occur within the boundaries of the Historic Overtown Foiklife District, an area bounded by NW 51h St, NW 141h St,
NW 31s Ave and NW 1 st Ave. The goals of the project are to:
• Promote commerce
• Support local businesses within the Overtown community
• Diversity market and entertainment options for residents and surrounding communities
• Market the SEOPW Redevelopment Area as a cultural heritage tourist destination
Implementation Strategy
The execution strategy incorporates proven methodologies, extremely qualified personnel, and a highly responsive
approach to managing deliverables. Following is a description of our project methods, including how the project will
be developed, a proposed timeline of events, and reasons for why we suggest developing the project as described.
1) The event will occur monthly on every first Friday January -December from 11:00am-8:00pm.
2) A planned schedule of events will be prepared annually,
3) The event's operations will be accessible and for the enjoyment of the general public.
4) The event will actively engage businesses within and the Redevelopment Area to participate.
5) The marketing strategies used will include community -based efforts, attending area meetings, speaking with
area business, social media and radio as needed.
6) Efforts will be made to diversity participating vendor products, services and pricing.
7) Efforts will be made to attract vendors who will sale branded items that represent Historic Overtown
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January
Mt-K Birthday Celebration
February
Black History Month Celebration
March
Women's History Month Celebration
April
Gospel Explosion
May
Urban Week Celebration
June
Summertime Family Reunion
July
BBQ Cook Off Competition
August
Overtown Business Expo
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September
Back to School
October
Halloween Fun Zone
November
4—
Giving Thanks
December
Soul Basel
Deliverables
Key project dates are outlined below, Dates are best -guess estimates and are subject to change until a contract is
executed.
bescri
Submit Reimbursement/Payment Request
Monthly
Jan -Dee
Event Marketing
Weekly
Jan -Dee
Recruit and Confirm Vendors
Monthly
Jan -Dec
Recruit and Confirm Entertainment
Monthly
Jan -Dec
Other Budget
The project budget for 12-months is $175,000.
Thank you for your consideration,
J ckie Be Ex6cutivPDirectkor
e w Washington Heights CDC
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NEW WASHINGTON HIEGHTS
COMMUNITY DEVELOPMENT CONFERENCE INC.
Budget 2018-19
January 16, 2019
Fire---------------------------------------------------- $6,000.00
Police-------------------------------------------------- $6,000.00
Permit------------------------------------------------- $ 600.00
Insurance --------------------------------------------- $1,000-00
Marketing/Promotions/Public Relations ------ $35,000DO
Equipment rental/Stage ---------------------------- $9,600.00
Entertainment/Talent ------------------------------ $16,500.00
Sanit-ation/Clean-up--------------------------------- $ 3,900.00
Sanitation/Portal Restrooms ---------------------- $7,200.00
Supplies and material ------------------------------- $4,600.00
Ma n*agement/O pe rations -------------------------- $36,000.00
Program Assistant ------------------------------------ $20,600.00
Equipment Table/Chairs ---------------------------- $ 3,000-00
Total ------------------ — $150,000
Jackie Bell,
Executive Director
NEW WASH ING TON HEI GHI'S COMMUNI'I'Y DEVELO PMEN'I' CONFERNEINCE INC.
1600 NW 3" Ave., Bldg. D, Miami, Florida 88136
Ph: (305) 576-3084