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Home My WebLink AboutCRA-R-22-0004 Backup2022 COMMUNITY DEVELOPMENT CONFERENCE m OPEN AIR MARK Has been a catapult to launch and sustain several local businesses with having our events every first Friday of the month for the past 10 plus years, Businesses such as local caterers, food truck vendors, and marketing companies. With our live entertainment With us bringing in international and national recording artist and local recording artist and bands to bring Art and culture Into the Overtown community, As a midday get away A break to start off your weekend during your lunch hour. This has been our model that we have worked on for several years 2022 ,FELEGANT EAt �, iNC. 'ACaowg Co.Pany" 6 s� R. In t 3 ■ The current model as a day party or as a afternoon break on your Friday before your weekend starts has brought much joy to our seniors of the community and our children with Folk our live entertainment and the food that they are spending served lots of F the local office buildings such as Miami Dade transit city of Miami police the federal building the juvenile courthouse add many other offices throughout the downtown Miami area. 4 2 2022 R tpt P� j oil Awl • Now looking into the future of the event we are looking to make some minor changes. We would like to change our times of operation Making it a multiple day event throughout the month not just once a month. We would like the change but look of the event adding a little more lighting splashes of color To give it more of a festival fun destination event. We are open to making other adjustments is doing a farmers market on Saturday a Saturday event a day party even open to doing events on Sunday let's keep all options open end days let's try to make folklife Friday not just a Friday event but let's make it a weekend so let's call it folklife Weekender 3 2022 e 0 • And as folklife has done in the past we would like to honor all of our civic and social leaders in the community going forward M 2022 Vw;L. Wash-lil!T�� o 1 pv X 5 New Washington Heights CDC Proposal Overtown FolkLife Friday February 2022- February 2023 Overview New Washington Heights CDC is pleased to submit this proposal to the Southeast Overtown/Park West Community Redevelopment Agency. Funding is requested to support Over town's FolkLife Fridays, a hidden jewel, the Over town 9th street mall is home to Folklife Friday, an open-air marketplace which serves as a hub of economic development activity within the Overtown community. Month on Friday of every month year-round, the marketplace is home to soul food, Hispanic and Caribbean food venders, entrepreneurial retailers, renowned entertainers, local DJ's and a mix of residents, professionals and tourist enjoying good food, fun in Miami's sun and a blend of pop, R&B, and oldies but goodies. Accomplishment To date, this unique economic development project attracts Overtown residents, employs locals, entertains professionals, and even invites those who grew up in Overtown a chance to come back to the neighborhood to support the area and witness the SEOPW CRA transformative projects come to life. A socio-economic driver of progress, folklife Friday's help businesses meet their monthly revenue goals. In addition, the festival provides the opportunity for broad -based community recognition, elected officials to meet and learn from residents, past attendees include the County and City Mayor, State representatives, Senators, School Board Members, and other elected and notable citizens. Rationale The Overtown 9th Street Mall was conceptualized by New Washington Heights CDC and community stakeholders in 1979 and was incorporated into the original SEOPW CRA redevelopment plan in 1981. It was put forth as an integral project to help rid the Overtown area of slum and blight and promote sustainable economic development activities in the area, the project has received investment by the SEOPW CRA over the last 10 years. Objectives • #1 Promote businesses within the Overtown Community • #2 Market the Overtown community as a cultural heritage tourist destination Scope Of Work New Washington Heights CDC will conceptualize, develop, implement, and operate an open-air marketplace festival to occur within the boundaries of the Historic Overtown folk Life District, an area bounded by NW 5th St, NW 14th St, NW 3rd Ave. The goals of the project are to: • Promote commerce • Support local businesses within the Overtown community • Diversity market and entertainment options for residents and surrounding communities • Market the SEOPW Redevelopment Area as a cultural heritage tourist destination Implementation Strategy The execution strategy incorporates proven methodologies, extremely qualified personnel, and a highly responsive approach to managing deliverables. Following is a description of our project methods, including how the project will be developed, a proposed timeline of events, and reasons for why we suggest developing the project as described. 1. The event will occur Twice a Monthly on Friday January -December from 12:00pm - 10:00pm. 2. A planned schedule of events will be prepared annually. 3. The events operations will be accessible and for the enjoyment of the public. 4. The event will actively engage businesses within and the Redevelopment Area to participate. 5. The marketing strategies used will include community -based efforts, attending area meetings, speaking with area businesses, social media, and radio as needed. 6. Efforts will be made to diversify participating vendor products, services, and pricing. 7. Efforts will be made to attract vendors who will sell branded items that representHistoric Overtown. Festival Line -UP Month Description January MLK Birthday Celebration February Black history Month Celebration March Women's History Month Celebration April Gospel Explosion May Spring Celebration June Summertime Family Reunion July BBQ Cook -Off Competition August Overtown Business Expo September Back to School October Halloween Fun Zone November Giving Thanks December Soul basel Deliverables Key project dates are outlined below. Dates are best guess estimates and are subject to change until a contract is executed. Description Time frame Duration Submit Reimbursement/ Payment request Monthly Jan -Dec Event Marketing Weekly Jan -Dec Recruit and confirm. Vendors Monthly Jan -Dec Recruit and confirm. Entertainment Monthly Jan -Dec Budget Budget Line -Item Description PROPOSED BUDGET Permits -special events $ 600 Insurance $ 3,000 Marketing / promotions/ public relations $ 14,900 Equipment rental/ stage S 10,000 Entertainment S 25,000 Sanitation- clean up S 10,000 Sanitation -portable restrooms S 17,000 Equipment table/ chairs S 10,000 Supplies and materials S 20,000 Management /operation fees S 40,000 Program Assistant S 30,000 Staffing S 2,000 Fire S 3,000 Police $ 4,500 Total $ 190,000 Emorp- Thank you for your Consideration, JACKIE BELL Jackie Bell, Executive Director New Washington Heights CDC attachment for Plan of Action for COVID-19 Center for Disease Control Prevention.