HomeMy WebLinkAboutCRA-R-22-0023 BackupEYEURBAN
C0 Community Internet Broadcasting Company
ON 1121 NW 3rd Ave Miami, FL 33136 1 eyeurbanty@gmail.com
Mr. James McQueen, Director
Southeast Overtown Park West
Community Redevelopment Agency
819 NW 2nd Avenue, Floor 3
Miami, FL 33136
Dear Mr. McQueen:
Thank you for the opportunity to submit a proposal to enhance our broadcasting capability from the
Historic Community of Overtown. This letter will serve as a summary of the attached proposal.
EYE URBAN TV — Community Internet Broadcasting Company's (EUTV-CIBC) mission is to produce and
promote creative content and archive the rich history and culture of the Overtown Community and
surrounding communities. The mission is carried out by promoting and hosting community heritage
through media, film, and content broadcasted on a 24hr user accessible platform. We are seeking the
support from the SEOPW CRA, to help promote community heritage implemented by programming that
broadcast to over 250,000+ residents and tourists daily.
Through creatively produced content, interviews, commercials, and events ranging from entertainment,
exhibitions, education, and archiving, we have trained numerous interns from the community in media
production and content creation. We know that with your support we can retain those training interns
and provide media production skillsets in a variety of fields for future job potential. This also promotes
entrepreneurship by teaching technology and current Innovations to inspire more creatives to tell our
story and preserve our history. During our 11-year tenure, we have documented and maintained
archives of pre and post developments in the community and has stored them for archival purposes.
Our aim is to assist with the promotion and marketing of the community as a Cultural & Entertainment
Destination and shift the negative connotations that television has produced about Overtown. Our
belief is that by broadcasting positive imagery on our platform, this will aid in making the area more
community pride.
We are humbly requesting consideration from SEOPW CRA to fund our proposal. Your funding will allow
us to increase our ability to broadcast quality entertainment and community programming to a wider
audience while simultaneously allowing us to operate a successful community broadcasting platform
daily.
Respectfully,
(AW
Andre "Soul" Williams
CEO/FOUNDER — EYEURBANTV.COM, LLC
EYEURBAN
COMMUNITY INTERNET BROADCASTING COMPANY
Specializing in Media Production and Content Creation
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EYE URBAN TV -seeks to engage in escalating community economic development and
prosperity by providing an OTT broadcasting network (Channel) designed to broadcast
newly created and existing content and media productions directly to smart tv's and mobile devices. i
Our niched broadcasted content will be geared far the African diaspora in our
immediate community, nation and abroad. This opportunity of networking, alignment, and
support can alleviate many of those marketing and exposure challenges and begin to
develop economic equality in our immediate business corridor.
WHAT'S GOOD
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CURRENT CONTENT INCLUDES
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The Iatestexclling morning talkshow in Miami, hosted by entertainers
Andre Soul and Lyneise Rochelle. We discuss Politics, Local News,
Global and National News, Entertainment and Social Media
Shenanigans.
Turein weekdays 9am-10am on YouTu be Channel: Eye UrbanTV and
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arus oral l Podcast Platforms or www. EyeUrb a nTV. com
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This personal dive into an artist' world brings an audienceto full
disclosure of how an artist, began to what they see as their
development in the future. As unknown artist get the! r moment to
shine,. they also can pave the way for others to share and identify
what makeswhatthey do art and how rt has become the "why' in
their lives. Host Sasso Soul finds interesting individuals to
highlight their artistic journey on Artist PaSSlOHF one ofthe newest
shows to hit the Eye Urban TV platform.
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RNS Showis a FUN, INFORMATIVE, SOCIAL PLATFORM with What's Good in the Hood is a showthat promotes blackexcellence in
conversations baseduponthe levels of blackness, the healing ofour our community highlighting restaurants, community business, and
community, and bridging the gap between generational disconnect. community organizations. Ourfrstsenes ofthe showwe'll be
Hosted by community activist Dahni highlighting restaurants that serve our communities everyday. In the
efforts to economically support ourcommur ity andblack businessesthe .0,00
goal isto feature restaurants having guests ratethe good, bad, andthe
in-between, andwhat stood out most aboutthe business.
DEMOGRAPHIC/AUDIENCE
Our footprint is organic. Built over the years we have garnered vast global viewership.
This diversity grants future growth in global viewership which converts to local income from advertising.
DAILY VIEWERSHIP
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AGE OF VIEWERS
GENDER OF VIEWERS
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END USER AVAILIBILITY
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• Mi -India
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We will establish a strong baseline
for how users interact with the app.
Changes will be adjusted to enhance
the app based on metrics and user
feedback. Analytics will allow us to
carry out split -testing in the app to
learn how effectively the product
meets user needs.
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Phase 1 Marketing efforts will consist of increasing resonance on ALL major
local media outlets. Our goal is to make increased awareness and ease of
use for acquiring and accessing our media channel. Billboards, radio
announcements, and publications will be our immediate target. We are also
cultivating strategic national alliances to further enhance ourfootprint in the
broadcasting realm.
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Billboard Ad strategically placed to
garner moreaudience awareness.
OUR SERVICES INCLUDE
MEDIA PRODUCTION * CONTENT CREATION * VIDEOGRAPHY
PHOTOGRAPHY * COMMERCIALS* GRAPHICS * MEDIA CONSULTATION
BUSINESS CONSULTATION * EVENT PRODUCTION
CONSULT TODAY (M] 29CO659 or Email: eyenrbantvOgmall.com
RUN YOUR BUSINESS AD
30 or 60 Second Commercial
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FOR AS LOW AS'$18 PER AD RUN
SCALE YOUR BUSINESS BY ADVERTISING
EVELF&M $36 perAd Run (9 or less)
$27 Per Ad Run (10 +)
$18 Per Ad Run (21 +)
CarmAlwd1h us todayrall:(706) 294-OMS or email cyeurban"r mil cam
CLIENTS AND BRANDS
Here are current and past clients that we have worked with. Brand building,
Logo/Brand Creation, Event Production and consultations.
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EOTV STU DID is a 700+squareft. facility that features a modest broadcasting set-up that al lows us to livestream to various platforms simultaneously.
We'resma II but pack a powerful punch with uploads speeds at 35.2mpbs. While most of our productions occur in the field. EOTV Studio provides a sturdy
setup for in studio work and interviews.
BUSINESS FORMATION
EYE URBAN TV.COM, LLC is a corporation registered in the state of
Florida 11 yrs. and counting.
Business Address- 1121 NW 3rd Ave Miami, FL 33136
Hours of Operation: Mon — Fri, 10am to 6pm
Phone: (786) 294-06591 Email: AveurbanMa-Mmail rom
Owner —Andre Saul Williams
Staff: 1(FT), 1(PT), 4 (sub -contractors)
YouTube: EYE URBAN TV — CIBC
Facebook: EYE URBAN TV
Instagram: EYE URBAN TV
Twitter: EYE URBAN TV
Tax ID -Available Upon Request
EYEIRBAN
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THE OVERVIEW
EYE URBAN TV is a Community Internet Broadcasting Corporation that Specializes in Media Production
and Content Creation. Our unique partnership with Video Mix TV - Channel 11.5, offers exposure for
businesses, organizations, events or products to over 250,000+ household viewers.
Daily operations will consist of broadcasting media productions and creative content on our own video
platform, which enables us to have more control over our community narrative and broadcast
uninterrupted.
EUTV will capture and display community events, narratives, cultural events and overall enhance equity
across local businesses within the Overtown Business District and surrounding communities. These
businesses will provide commercial ads, or have one created by Eye Urban TV, to run as commercials
between segments of our shows or creative content.
Our goal for 2022 is to increase our reach and media capabilities by offering viewers the ability to watch
all our content (24 hours) directly on our website or via our mobile app. Simultaneously we will increase
the coverage of local events and provide video productions of said events to broadcast over the media
platform.
We will broadcast, local, national, and international content as it pertains to the community and its
diaspora.
CURRENT OPERATIONS
We are providing established and start-up businesses with media production and content creation at a
reduced community rate. We are also consulting with these businesses to enhance their marketing and
media exposure. Our client base includes: 2 Guys, Urgent Inc, Suite 110, The Development Firm, Folk Life
Friday, Black Archives Lyric Live Event, and Groovin' Bean, as well as smaller start-ups which includes:
FRAN Unique Services, Love Errands and Keen Prestine Cleaning Services.
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We produce the hit morning show, Wake — Up Miami Morning Show, which has been LIVE -STREAMED
daily from 9am-10am for 2+ years with over 550 shows aired to date. During the morning show we
provide interviews for businesses and individuals. We also provide product and event mentions on our
Community Radar segment. To date we have conducted over 100 in-house interviews and virtual
interviews from New York all the way to California.
Our weekly newsletter supports our efforts in promoting local businesses, organizations and initiatives,
while providing our elite database with information.
DEMOGRAPHIC/AUDIENCE
Our footprint is organic. Built over the years we have garnered vast global viewership. This diversity
grants future growth in global viewership which converts to local income from advertising.
Daily Average Geography of Viewership
United States
Jamaica
United Kingdom
Canada
Haiti
Barbados
1,939
759
256
49
46
22
Daily Average Ages of Viewership
25-34
6.6%
35-44
13%
45-54
28.3%
55-64
26.4%
65+
25.8%
Dailv Average Social Media Viewersh
YouTube
Facebook
VMixTV
Overall Impressions on
Social Media
Views: 5,553
Views: 3,708
Views: 250,00+
YouTube
Men: 30%
Men: 30%
Men: 60%
Facebook
Women: 70%
Women: 70%
Women: 40%
VMixTV
Overall Impressions:
48,457
Stand-alone Plaver Viewershi
Overall Monthly Viewership: 11,773
COMMUNITY IMPACT
Eye Urban TV provides a creative environment for our interns to train and allow creative expression to
develop from concept to full production. We have trained individuals throughout the metro area and
have conducted media production workshops with kids residing in our immediate community. To date
we have Trained over 40 individuals in Media Production and Content Creation in the areas of: Camera
Operation; Scripting and Theatrics, Video Logging and Editing along with current internet broadcasting
techniques and operating systems. Most are still sub -contracted by EUTV for media services and 2 are
current team members of EUTV one being the daily show producer of our morning show, and both host
their own monthly shows.
PRICING AND SERVICES
We offer community rates in order to improve community equity. EYE URBAN TV will feature a niche
content portfolio which will feature:
Ads for monetization
Interviews and Infomercials
Tailored content and NEW Show Ideas
Music Videos and Live Performances
Local, National and International Movies
Web Series —Taping Production & Hosting Content
Sunday Sermons & Video Obituaries
2022 Prospective Studio Enhancement& Operations Activation Budget
UScreen App
$18,000.00
Marketing, Radio, Billboards, Publications
$14,000.00
Studio Renovation Audio Production Booth
$9,000.00
Studio Lights
$9,000.00
Webcams/Studio Equipment
$7,500.00
Broadcasting Internet
$4,000.00
Upgrade Security (Doors)
$1,500.00
Security Cams
$800.00
TOTAL AOUNT REQUESTED
$63,000.00