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Home My WebLink AboutSEOPW-CRA-R-02-0005January 28, 2002 SEOPW/CRA ITEM 1D RESOLUTION NO. SEOPW/CRA A RESOLUTION OF THE BOARD OF DIRECTORS OF THE SOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY AUTHORIZING THE EXECUTIVE DIRECTOR TO PARTICIPATE AS A SPONSOR OR THE COTTON CLUB 2002 JAZZ & BLUES SHOWCASE EVENT SCHEDULED TO TAKE PLACE ON SATURDAY, FEBRUARY 16, 2002 AT THE LYRIC THEATER, BY PROVIDING A CASH GRANT IN THE AMOUNT OF $4,500 AND IN -KIND SUPPORT IN THE AMOUNT OF $1,216 FOR THE RENTAL OF THE LYRIC THEATER. WHEREAS, the Southeast Overtown/Park West Community Redevelopment Agency (CRA) desires to provide a cash grant in the amount of $4,500 to the Cotton Club 2002 Jazz & Blues Showcase event scheduled to take place on Saturday, February 16, 2002 at the Lyric Theater, and also to provide in -kind support in the amount of $1,216 for the rental of the Lyric Theater; NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTORS OF THE SOUTHEAST OVERTOWN/PARK WEST COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF MIAMI, FLORIDA: Section 1.- The recitals and findings contained in the Preamble to this Resolution are incorporated herein as if fully set forth in this Section. Section 2. The Board of Directors of the CRA hereby authorizes a cash grant in the amount of $4,500 to the Cotton Club 2002 Jazz & Blues Showcase event scheduled to take place on Saturday, February 16, 2002 at the Lyric Theater, and also authorizes the CRA to provide in -kind support in the amount of $1,216 for the rental of the Lyric Theater. Section 3. This Resolution shall be effective upon its adoption. PASSED AND ADOPTED this 281h day of January, 2002. Walter J. Foeman Clerk of the Board APPROVED AS TO FORM AND CORRECTNESS: Alejandro Vilarello General Counsel Arthur E. Teele, Jr., Chairman SEOPW/CRA 02- 05 CITY OF MIAMI, FLORIDA Chairman Arthur E. Teele Jr. and TO: Members of the CRA Board FROM Annette E. Lewis 4P Acting Executive Director INTER -OFFICE MEMORANDUM January 28, 2002 ITEM 1D DATE: January 28, 2002 FILE: SUBJECT: CRA sponsorship of the Cotton Club 2002 Jazz & Blues Showcase REFERENCES: ENCLOSU§igS%lution and Supporting Documents RECOMMENDATION It is recommended that the CRA Board of Directors approve the attached resolution authorizing the CRA to participate as a sponsor of the Cotton Club 2002 Jazz & Blues Showcase as a part of the redevelopment activities within the CRA District. BACKGROUND The history of Overtown has documented that music has always been a central, integral part of the once bustling town. The CRA will be proposing the creation of a Jazz & Blues overlay within the redevelopment district to restore the legacy of Overtown while concurrently, spurring the redevelopment process. The goal of the CRA is to make Overtown a tourist Destination where individuals from all walks of life will be able to attend and participate in events in Overtown. SEOPW / CRA r 02— 0a Chairman Arthur E. Teele Jr. and Members of the CRA Board Annette E. Lewis Acting Executive Director January 28, 2002 ITEM 1D January 28, 2002 CRA Sponsorship of The Cotton Club 2002 Jazz & Blues Showcase Resolution, Supporting Documents RECOMMENDATION It is recommended that the CRA Board of Directors approve the attached resolution authorizing the CRA to participate as a sponsor of the Cotton Club 2002 Jazz & Blues Showcase as a part of the redevelopment activities within the CRA District. The history of Overtown has documented that music has always been a central, integral part of the once bustling town. The CRA will be proposing the creation of a Jazz & Blues overlay within the redevelopment district to restore the legacy of Overtown while concurrently, spurring the redevelopment process. The goal of the CRA is to make Overtown a tourist Destination where individuals from all walks of life will be able to attend and participate in events in Overtown. BACKGROUND In the past, the Lyric Theater was a major venue for performing Black artists who were prohibited from rooming at the hotels in South Beach where they performed. As a result of this segregation, Overtown became a bustling commerce of music, entertainment and the sorts for Black locals who were prohibited from South Beach as well as for tourists and non -minority locals would frequent the venues when Black performers were in town. btUPW/CRA 02- 05 music 1,5 t k c Univcr5al Language That unites ManLind.... SEOPW / CRA 02- 05 Op itti e E)roadwac� L 0* Ives... The Cotton CIu6 2002 Jazz & t5lues Showcase... Presented at the Historic L,cJ, ric Theater SEOpW / CRA 02- 05 Tkc Cotton Cluk 2002 jazz & ff)lue5 5kowca5e It's the heyday of jazz revisited... On February 16, 2002, Triple Dollars, Inc. will embark on a journey, a mission, to breathe life back into what was once known as "Lil Broadway' of Overtown, by producing a jazz extravaganza... it shall be aptly named The Cotton Club 2002. The original cotton club of Harlem will once again come to life in the Lyric Theater of Miami's historic Overtown, with the same ambiance, memory and love of America's classical music — —jazz. You are cordially invited to share in this phenomenal rebirth of jazz. Prepare yourself for the soul -stirring sounds of South Florida's renowned jazz musicians and entertainers such -as: • The Jesse Jones Jr. Quartet featuring Melton Mustafa and Beverly Barkley • Gary King and The Dream • The Joe Donato Quartet • Ayana Joly • Emcee China Valles It is not the mere efforts of Triple Dollar, Inc. to simply produce a jazz concert. Our intentions are embedded much farther beneath the surface. A once thriving and extremely important part of Miami's history is struggling to remain alive. Over fifty years ago, the main artery of the district (known today as North West 2nd avenue) was home to a host of jazz, blues and R&B nightclubs. These venues not only featured local talent, but talent today's jazz industry regards as icons. It is vitally important to understand that these clubs not only catered to customers of the colored persuasion. A substantial portion of their clientele Confidential Page 1 12/24/01 SE®PwiCRA 0 2 - 05 consisted of white patrons who had an ear for the priceless sounds of jazz and knew exactly where to find it... "Lil Broadway." Furthermore, Miami is a mecca of multi -cultural talents, specifically jazz gurus. While many enthusiasts not new to the jazz scene have probably heard of these great names, it is our goal to reach those who have not. This event is aimed to enrich the quality of life in Overtown by once again exposing it to the diverse community of extraordinary jazz artists of South Florida and around the world. Jesse Jones Jr. Joe Donato Confidential Page 2 12/24/01 SE®PW I CRA 02 _ 05 vent brcAdown Date: February 16, 2002 Venue: The Historic Lyric Theater Hosted By: China Valles, legendary jazz emcee Ticket Booth opens & Searchlights activate @ 7:00pm Doors open @ 7:30pm $howtime @ 8pm China Valles talks for 8-10 minutes, introduces first act- 8:10 Opening Act Joe Donato Quartet- 8:10-8:50 China Valles talks for 5-10 minutes, band changes, new act introduced- 8:50-9:00 Segment Two Gary King And the Dream- 9:00-9:40 China Valles talks for 5-10 minutes, band changes, new act introduced- 9:40-9:50 Segment Three Ayana Joly, Tap Dancer- 9:50-10:05 China Valles introduces the final act-10:05 -10:15 rinaie Jesse Jones Jr. quartet featuring Beverly Barkley & Melton Mustafa—10:15-11:25 Gary King & The Dream Confidential Page 3 12/24/01 SEOPW/CRA 0 2 _ 05 MarLeting & rromotion5 Marketing & Promotions The target market for Tl,e Cotton C►u6 2002 Black History ,jazz & glues 5howca5e are males and females 25-65. TV: Local networks public service announcements Kadio: WDNA & WLRN will play the role of supporting radio stations. Advertising will be done on both stations. A radio interview with Jesse Jones and Beverly Barkley will be conducted on WLRN hosted by Lynn Pace 1-2 days before the event. Print: Ads will be run in HeatBeat Magazine, Sunshine Jazz Organization Newsletter, Miami Times, New Times, and the Miami Herald. Circular Distri6ution: 20,000 circulars will be distributed throughout South Florida. Areas of focus will include jazz & blues venues/festivals, colleges & universities, restaurants, and music stores. Online Marketing: 3-fingers.com will be the promotional website for this event. ru6lic Kelations: Press releases will be faxed to all entertainment and news media. Confidential Page 4 12/24/01 SEOPW/CRA 0 2 _ 05 5pon,5or5kip Opportunities 5e-6op Package $5,000 • Prominent Logo placement as a presenting sponsor on all promo pieces (circulars, posters, & program booklets) • Company's name mentioned in all radio ads as a presenting sponsor as well as performer & emcee mentions during the show. • Company signage on stage • Company signage throughout the theater • Full page ad in program booklet • Circular distribution prior to, during, and after main event • 10 VIP Tickets to event • Complimentary cocktails • Photo session with performers Swing Package $2500 • Logo placement as a Contemporary sponsor on all promo pieces (circulars, posters, & program booklets) • Circular distribution prior to, during and after main event • Continuous mentions from emcee throughout the night • Half page ad in program booklet • 6 VIP Tickets to event • Complimentary cocktails • Photo session with performers Contemporary Jazz Package $ 1 000 • Logo placement as one of the presenting sponsors on all circulars • Half page ad in program booklet • Circular distribution prior to, during & after main event • 4 VIP Tickets to event • Photo session with performers *Other sponsorship opportunities are available upon request. Confidential Page 5 12/24/01 SEOPW / CR.A. 02- 05 TkC budget Venue Lyric Theater (includes 2 sound techs, 2 police officers, staff & $ 1,216.00 rental) Entertainment Joe Donato quartet $ 1,000.00 Gary King & the Dream $ 1,000.00 Jesse Jones Jr. Quartet $ 1,000.00 Melton Mustafa $ 200.00 Beverly Barkley $ 200.00 Tap Dancer $ 100.00 China Valles $ 300.00 Search Lights $ 400.00 Advertising HeatBeat Magazine $ 900.00 Miami Times $ 1,000.00 New Times $ 1,000.00 Miami Herald $ 1,500.00 Radio $ 5,500.00 Fliers (20,000 pieces) $ 350.00 Street Team $ 700.00 Program Booklets $ 500.00 Postage $ 300.00 Staff Program Manager $ 1,500.00 Stage Manager $ 700.00 Total Budget $19,366.00 Confidential Page 6 12/24/01 SE®PW/CRA. 02- 05 � he otton C-11r, � 2002 �y `- �OWCa5e a l (7:ary K in-g ` ri.e 13everC, Bark(ey I 0 v c